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CRISTINA SEGOVIA LOPEZ
CRISTINA SEGOVIA LOPEZ
在 ual.es 的电子邮件经过验证
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引用次数
引用次数
年份
Exploitation-and exploration-based innovations: The role of knowledge in inter-firm relationships with distributors
M Hernández-Espallardo, M Sánchez-Pérez, C Segovia-López
Technovation 31 (5-6), 203-215, 2011
2322011
How does marketers’ and users’ content on corporate Facebook fan pages influence brand equity?
A Estrella-Ramón, N García-de-Frutos, JM Ortega-Egea, ...
Electronic Commerce Research and Applications 36, 100867, 2019
482019
Soil nutrients losses by wind erosion in a citrus crop at southeast Spain
CM Segovia, C., Gómez, J. D., Gallardo, P., Lozano, F. J. & Asensio
Eurasian Soil Science 50 (6), 756-763, 2017
182017
La distribución comercial minorista en la Europa de 15+ 10
MS Pérez, MLG Torres, CS López, DJ Castillo
Distribución y consumo 14 (76), 5-22, 2004
162004
Multichannel Retailing and Consumer Behaviour: Strategy Design and Implementation
M Sánchez-Pérez, A Estrella-Ramón, C Segovia-López, ...
International Journal of Applied Behavioral Economics (IJABE) 3 (4), 17-39, 2014
52014
Purchase intentions in a chatbot environment: An examination of the effects of customer experience
S Martínez Puertas, MD Illescas Manzano, C Segovia López, ...
INST BADAN GOSPODARCZYCH, 2024
22024
Las actividades de acabado del producto y auxiliares de la producción en la cadena de valor hortofrutícola
M Sánchez Pérez, C Segovia López
Mercasa (http://www. mercasa. es/), 2008
22008
Bibliometric articles in business and management: Factors affecting production and scholarly impact
M Sánchez-Pérez, MB Marín-Carrillo, C Segovia-López, E Terán-Yépez
Journal of Business Research 186, 114950, 2025
12025
A Brief Review of Bibliometric Analysis Use in Marketing Studies
E Terán-Yépez, M Sánchez-Pérez, C Segovia-López, MB Marín-Carrillo
International Conference on Advanced Marketing Practice, 1-18, 2024
12024
La construcción de relaciones de valor en los canales de comercialización
MS Pérez, CS López
Mediterráneo económico, 167-194, 2007
12007
Disruptions, Diversity, and Ethics in Marketing: First International Conference on Advanced Marketing Practice (ICoAMP), Almeria, Spain, April 18-19, 2024
S Martínez-Puertas, M Sánchez-Pérez, C Segovia-López, E Terán-Yépez
Springer Nature, 2025
2025
Use of Online Shop Chatbots: How Trust in Seller Moderates Brand Preference and Purchase Intention
M Illescas-Manzano, S Martínez-Puertas, PR Cardoso, C Segovia-López
International Conference on Advanced Marketing Practice, 151-171, 2024
2024
Articles data & Journals and authors of bibliometric articles
M Sánchez-Pérez, M Marín-Carrillo, C Segovía-López, E Terán-Yépez
2022
Base de datos chatbot
MD Illescas Manzano, S Martínez Puertas, C Segovia López, ...
2022
EVALUATING THE EDUCATIONAL EFFECTIVENESS OF BUSINESS SIMULATION GAMES IN THE CONTEXT OF COVID-19 PANDEMIC: A CASE STUDY
GM Marin-Carrillo, C Segovia-López
INTED2021 Proceedings, 8151-8158, 2021
2021
THE USE OF BUSINESS SIMULATION GAMES IN HIGHER EDUCATION: LEARNING EXPERIENCE AND PERFORMANCE
C Segovia-López, GM Marín-Carrillo, M Sánchez-Pérez, ...
ICERI2019 Proceedings, 8481-8485, 2019
2019
Acciones de innovación en la gestión de las empresas hortofrutícolas
C Segovia López, M Sánchez Pérez
Mercasa (http://www. mercasa. es/), 2007
2007
La distribución comercial minorista en la Europa de 15+ 10
ML Giménez Torres, M Sánchez Pérez, C Segovia López, ...
Mercasa (http://www. mercasa. es/), 2004
2004
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