| Why do people use food delivery apps (FDA)? A uses and gratification theory perspective A Ray, A Dhir, PK Bala, P Kaur Journal of Retailing and Consumer Services 51, 221-230, 2019 | 575 | 2019 |
| User generated content for exploring factors affecting intention to use travel and food delivery services A Ray, PK Bala International Journal of Hospitality Management 92, 102730, 2021 | 126 | 2021 |
| Innovation resistance theory perspective on the use of food delivery applications P Kaur, A Dhir, A Ray, PK Bala, A Khalil Journal of Enterprise Information Management 34 (6), 1746-1768, 2020 | 100 | 2020 |
| Cognitive Chatbot for personalised contextual customer service: Behind the scene and beyond the hype RK Behera, PK Bala, A Ray Information Systems Frontiers, 1-21, 2021 | 84 | 2021 |
| Role of authenticity and perceived benefits of online courses on technology based career choice in India: A modified technology adoption model based on career theory A Ray, PK Bala, SA Dasgupta International Journal of Information Management 47, 140-151, 2019 | 67 | 2019 |
| Exploring the drivers of customers’ brand attitudes of online travel agency services: A text-mining based approach A Ray, PK Bala, NP Rana Journal of Business Research 128, 391-404, 2021 | 53 | 2021 |
| Exploring values affecting e-Learning adoption from the user-generated-content: A consumption-value-theory perspective A Ray, PK Bala, YK Dwivedi Journal of Strategic Marketing 29 (5), 430-452, 2021 | 52 | 2021 |
| Exploring the impact of different factors on brand equity and intention to take up online courses from e-Learning platforms A Ray, PK Bala, S Chakraborty, SA Dasgupta Journal of Retailing and Consumer Services 59, 102351, 2021 | 37 | 2021 |
| Image steganography and visible watermarking using LSB extraction technique S Bhatt, A Ray, A Ghosh, A Ray 2015 IEEE 9th International Conference on Intelligent Systems and Control …, 2015 | 32 | 2015 |
| Exploring barriers affecting eLearning usage intentions: an NLP-based multi-method approach A Ray, PK Bala, YK Dwivedi Behaviour & Information Technology 41 (5), 1002-1018, 2022 | 31 | 2022 |
| Utilizing emotion scores for improving classifier performance for predicting customer's intended ratings from social media posts A Ray, PK Bala, R Jain Benchmarking: An International Journal 28 (2), 438-464, 2021 | 29 | 2021 |
| Relationships between the “Big Five” personality types and consumer attitudes in Indian students toward augmented reality advertising A Srivastava, SA Dasgupta, A Ray, PK Bala, S Chakraborty Aslib Journal of Information Management 73 (6), 967-991, 2021 | 26 | 2021 |
| Understanding the factors influencing career choices in India: from the students' perspectives A Ray, PK Bala, SA Dasgupta, A Srivastava International Journal of Indian Culture and Business Management 20 (2), 175-193, 2020 | 21 | 2020 |
| Social media for improved process management in organizations during disasters A Ray, PK Bala Knowledge and Process Management 27 (1), 63-74, 2020 | 20 | 2020 |
| What affects consumers' choice behaviour towards organic food restaurants? By applying organic food consumption value model A Ray, B Das, L She Journal of Hospitality and Tourism Insights, 2023 | 14 | 2023 |
| Factors influencing adoption of e-services in rural India–perspectives of consumers and service providers A Ray, PK Bala, SA Dasgupta, N Sivasankaran Journal of Indian Business Research 12 (2), 215-230, 2019 | 13 | 2019 |
| Use of NLP and SEM in Determining Factors for E-Service Adoption A Ray, PK Bala Structural Equation Modeling Approaches to E-Service Adoption, 38-47, 2019 | 13 | 2019 |
| Psychological analytics based technology adoption model for effective educational marketing A Ray, PK Bala, SA Dasgupta Digital and Social Media Marketing: Emerging Applications and Theoretical …, 2020 | 12 | 2020 |
| Impact of irritation and negative emotions on the performance of voice assistants: Netting dissatisfied customers’ perspectives S Jain, S Basu, A Ray, R Das International Journal of Information Management 72, 102662, 2023 | 11 | 2023 |
| An NLP-SEM approach to examine the gratifications affecting user’s choice of different e-learning providers from user tweets A Ray, PK Bala, R Kumar Journal of Decision Systems 30 (4), 439-455, 2021 | 9 | 2021 |
