Experiential marketing, emotional branding, and brand trust and their effect on loyalty on Honda motorcycle product NI Kustini Journal of Economics, Business, and Accountancy Ventura 14 (1), 2011 | 216 | 2011 |
Pengaruh persepsi kebermanfaatan, kemudahan, risiko terhadap minat menggunakan ulang shopeepay di Surabaya GP Brahmanta, NIK Wardhani Sains Manajemen: Jurnal Manajemen Unsera 7 (2), 97-108, 2021 | 66 | 2021 |
Knowledge, experience, financial satisfaction, and investment decisions: gender as a moderating variable TK Pertiwi, NIK Wardani, I Septentia Jurnal Manajemen Dan Kewirausahaan 22 (1), 57-64, 2020 | 29 | 2020 |
Impulse buying di e-commerce shopee N Ika, Z Fitriyah, NC Dewi Dinamika Administrasi: Jurnal Ilmu Administrasi Dan Manajemen 3 (1), 2020 | 24 | 2020 |
Ketertarikan konsumen terhadap Lee Min Ho sebagai brand ambassador dan citra merek Lazada terhadap keputusan pembelian RK Perdana, NIK Wardhani Maker: Jurnal Manajemen 7 (1), 56-63, 2021 | 19 | 2021 |
The Influence Factors Interest in Buying on E-commerce NIK Wardani, IM Hendrati Journal of Economics, Business, and Government Challenges 3 (01), 16-20, 2020 | 12 | 2020 |
Analisis kualitas produk dan harga dalam meningkatkan loyalitas melalui kepuasan pelanggan pada Minuman Sari Buah Frutang NIK Wardhani Neo-Bis 6 (1), 64-75, 2012 | 12 | 2012 |
Peran Inkubator Bisnis Dalam Meningkatkan Kompetensi Kewirausahaan Mahasiswa A Budiman Jurnal Mebis 6 (2), 27-36, 2021 | 10 | 2021 |
Strategy for developing planning for post-Covid-19 SME economic recovery: Evidence from Indonesia IM Hendrati, NI Kusumawardhani, K Asmara Calitatea 25 (199), 94-107, 2024 | 7 | 2024 |
Kepercayaan dalam Memediasi Keamanan dan Persepsi Resiko terhadap Minat Beli Konsumen MA Nitta, NIK Wardhani Journal of Management and Bussines (JOMB) 4 (2), 1105-1120, 2022 | 7 | 2022 |
The Influence of Brand Love and Hedonistic Lifestyle on the Purchasing Decision of Iphone Smartphones (A Study on Iphone Users From Generation Z in Surabaya) MF Salsabiil Indonesian Journal of Business Analytics 3 (3), 583-588, 2023 | 6 | 2023 |
Brand Image: As a Mediating Variable in the Relationship between E-WOM and Repurchase Intention of Teh Botol Sosro Products AA Zharfan Indonesian Journal of Business Analytics 3 (3), 589-606, 2023 | 6 | 2023 |
The effect of brand identity and brand preference on starbucks repurchase interest in bekasi city RP Dias, NI Kusuma Jurnal Ekonomi dan Bisnis Digital 2 (3), 1031-1054, 2023 | 5 | 2023 |
Faktor-Faktor Brand pada Keputusan Pembelian Produk Lipstick Maybelline di Kabupaten Sidoarjo A Fine, NIK Wardhani Ekonomis: Journal of Economics and Business 6 (2), 557-561, 2022 | 5 | 2022 |
Perpindahan Merek Akibat Ketidakpuasan Konsumen Dalam Pemilihan Produk Smartphone NIK Wardhaniika, IM Hendrati Jurnal Ekonomi & Bisnis 2 (1), 21-31, 2021 | 5 | 2021 |
Analysis Of Regional Economic Potentials In Development Of Superior Commodities: A Study Of Bondowoso District A Fauzi, E Mulyadi, K Kustini, B Santoso, NIK Wardani Humanities & Social Sciences Reviews 7 (1), 164-170, 2019 | 5 | 2019 |
Pengaruh Brand Image dan Promosi Online terhadap Keputusan Pembelian (Studi Kasus: Starbucks Coffee Surabaya MERR) FF Salsabillah, NIK Wardani J-MAS (Jurnal Manajemen dan Sains) 8 (1), 442-449, 2023 | 4 | 2023 |
Pengaruh Kualitas Website dan Hedonic Shopping Terhadap Impulse Buying E-Commerce BLIBLI di Surabaya NIK Wardhani Scientific Journal Of Reflection: Economic, Accounting, Management and …, 2023 | 4 | 2023 |
Pengaruh Promosi Penjualan dan Lokasi terhadap Keputusan Pembelian di UD. Bintang Banggle DA Putra, NIK Wardhani Eqien-Jurnal Ekonomi dan Bisnis 11 (02), 42-47, 2022 | 4 | 2022 |
Pengaruh E-Service Quality Dan E-Trust Terhadap E-Loyality Melalui Variabel Penghubung E-Satisfaction (Studi Kasus: Pelanggan Traveloka di Surabaya) AA Rachman Jurnal Sosial Ekonomi dan Politik (JSEP) 2 (3), 2021 | 4 | 2021 |