| A double-edged sword? Predicting consumers’ attitudes toward and sharing intention of native advertising on social media J Lee, S Kim, CD Ham American Behavioral Scientist 60 (12), 1425-1441, 2016 | 285 | 2016 |
| Why people pass along online video advertising: From the perspectives of the interpersonal communication motives scale and the theory of reasoned action J Lee, CD Ham, M Kim Journal of Interactive Advertising 13 (1), 1-13, 2013 | 121 | 2013 |
| Exploring sharing behaviors across social media platforms CD Ham, J Lee, JL Hayes, YH Bae International Journal of Market Research 61 (2), 157-177, 2019 | 98 | 2019 |
| Norms in social media: The application of theory of reasoned action and personal norms in predicting interactions with Facebook page like ads S Kim, J Lee, D Yoon Communication Research Reports 32 (4), 322-331, 2015 | 98 | 2015 |
| Factors influencing the intention to watch online video advertising J Lee, M Lee Cyberpsychology, Behavior, and Social Networking 14 (10), 619-624, 2011 | 75 | 2011 |
| Brand interactivity and its effects on the outcomes of advergame play J Lee, H Park, K Wise New media & society 16 (8), 1268-1286, 2014 | 73 | 2014 |
| Do you want me to watch this ad on social media?: The effects of norms on online video ad watching J Lee, M Kim, CD Ham, S Kim Journal of Marketing Communications 23 (5), 456-472, 2017 | 42 | 2017 |
| Balancing “we” and “I”: Self‐construal and an alternative approach to seeking uniqueness D Song, J Lee Journal of Consumer Behaviour 12 (6), 506-516, 2013 | 40 | 2013 |
| What’s cruel about cruelty free: An exploration of consumers, moral heuristics, and public policy KB Sheehan, J Lee Journal of Animal Ethics 4 (2), 1-15, 2014 | 39 | 2014 |
| Hey Alexa, why do we use voice assistants? The driving factors of voice assistant technology use E Buteau, J Lee Communication Research Reports 38 (5), 336-345, 2021 | 35 | 2021 |
| Canonical correlation analysis of online video advertising viewing motivations and access characteristics J Lee, H Lee new media & society 14 (8), 1358-1374, 2012 | 32 | 2012 |
| Understanding consumers’ creating behaviour in social media: an application of uses and gratifications and the theory of reasoned action CD Ham, J Lee, HS Lee International Journal of Internet Marketing and Advertising 8 (4), 241-263, 2014 | 28 | 2014 |
| Effects of prominent in-game advertising in mobile media: cognitive, affective, and behavioural outcomes and the moderating role of persuasion knowledge S Kim, J Lee, Y Hwang, SH Jeong International Journal of Mobile Communications 14 (3), 203-225, 2016 | 23 | 2016 |
| Social media advertising: The role of personal and societal norms in page like ads on Facebook J Lee, S Kim Journal of Marketing Communications 28 (3), 329-342, 2022 | 22 | 2022 |
| Native advertising in mobile applications: Thinking styles and congruency as moderators H Park, S Kim, J Lee Journal of Marketing Communications 26 (6), 575-595, 2020 | 21 | 2020 |
| Intrusive or relevant? Exploring how consumers avoid native facebook ads through decomposed persuasion knowledge CD Ham, S Ryu, J Lee, UC Chung, E Buteau, S Sar Journal of Current Issues & Research in Advertising 43 (1), 68-89, 2022 | 20 | 2022 |
| Do violent movies scare away potential visitors? F Yang, B Vanden Bergh, J Lee International journal of advertising 36 (2), 314-335, 2017 | 20 | 2017 |
| Discourse analysis of online product reviews: A discussion of digital consumerism and culture H Park, J Lee Cyberpsychology: Journal of Psychosocial Research on Cyberspace 13 (2), 2019 | 8 | 2019 |
| Predicting the use of online video advertising: Using the theory of planned behavior J Lee Michigan State University. Advertising, 2008 | 7 | 2008 |
| Mobile game users' evaluations of in-game advertising: role of multitasking and persuasion knowledge Y Hwang, J Lee, S Kim, SH Jeong International Journal of Mobile Communications 16 (5), 557-572, 2018 | 6 | 2018 |
