Blockchain M Nofer, P Gomber, O Hinz, D Schiereck Business & information systems engineering 59, 183-187, 2017 | 1686 | 2017 |
Seeding Strategies for Viral Marketing: An Empirical Comparison O Hinz, B Skiera, C Barrot, JU Becker Journal of Marketing, 55-71, 2011 | 1020 | 2011 |
AI-based digital assistants: Opportunities, threats, and research perspectives A Maedche, C Legner, A Benlian, B Berger, H Gimpel, T Hess, O Hinz, ... Business & Information Systems Engineering 61, 535-544, 2019 | 401 | 2019 |
Price discrimination in e-commerce? An examination of dynamic pricing in name-your-own price markets O Hinz, IIH Hann, M Spann Mis quarterly, 81-98, 2011 | 299 | 2011 |
Mitigating the intrusive effects of smart home assistants by using anthropomorphic design features: A multimethod investigation A Benlian, J Klumpe, O Hinz Information Systems Journal 30 (6), 1010-1042, 2020 | 203 | 2020 |
Welcome to the era of chatgpt et al. the prospects of large language models T Teubner, CM Flath, C Weinhardt, W van der Aalst, O Hinz Business & Information Systems Engineering 65 (2), 95-101, 2023 | 201 | 2023 |
Using Twitter to predict the stock market: where is the mood effect? M Nofer, O Hinz Business & Information Systems Engineering 57, 229-242, 2015 | 197 | 2015 |
Marketing automation I Heimbach, DS Kostyra, O Hinz Business & Information Systems Engineering 57, 129-133, 2015 | 195 | 2015 |
Blockchain. business & information systems engineering, 59 (3), 183–187 M Nofer, P Gomber, O Hinz, D Schiereck | 180 | 2017 |
The impact of information diffusion on bidding behavior in secret reserve price auctions O Hinz, M Spann Information Systems Research 19 (3), 351-368, 2008 | 176 | 2008 |
Anthropomorphic information systems N Pfeuffer, A Benlian, H Gimpel, O Hinz Business & Information Systems Engineering 61, 523-533, 2019 | 164 | 2019 |
The health information seeking and usage behavior intention of Chinese consumers through mobile phones Z Deng, S Liu, O Hinz Information Technology & People 28 (2), 405-423, 2015 | 147 | 2015 |
A decision support system for stock investment recommendations using collective wisdom J Gottschlich, O Hinz Decision support systems 59, 52-62, 2014 | 142 | 2014 |
Explaining the adoption of grid computing: An integrated institutional theory and organizational capability approach CM Messerschmidt, O Hinz The Journal of Strategic Information Systems 22 (2), 137-156, 2013 | 136 | 2013 |
An analysis of the importance of the long tail in search engine marketing B Skiera, J Eckert, O Hinz Electronic Commerce Research and Applications 9 (6), 488-494, 2010 | 132 | 2010 |
The impact of search and recommendation systems on sales in electronic commerce O Hinz, J Eckert Business & Information Systems Engineering 2, 67-77, 2010 | 130 | 2010 |
New product adoption in social networks: Why direction matters O Hinz, C Schulze, C Takac Journal of Business Research 67 (1), 2836-2844, 2014 | 127 | 2014 |
Drivers of the long tail phenomenon: an empirical analysis O Hinz, J Eckert, B Skiera Journal of management information systems 27 (4), 43-70, 2011 | 123 | 2011 |
The influence of data theft on the share prices and systematic risk of consumer electronics companies O Hinz, M Nofer, D Schiereck, J Trillig Information & Management 52 (3), 337-347, 2015 | 112 | 2015 |
Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs S Gensler, O Hinz, B Skiera, S Theysohn European Journal of Operational Research, 2012 | 105 | 2012 |