Spotlights, floodlights, and the magic number zero: Simple effects tests in moderated regression SA Spiller, GJ Fitzsimons, JG Lynch Jr, GH McClelland Journal of marketing research 50 (2), 277-288, 2013 | 1882 | 2013 |
Consumer response to stockouts GJ Fitzsimons Journal of consumer research 27 (2), 249-266, 2000 | 782 | 2000 |
Reactance to recommendations: When unsolicited advice yields contrary responses GJ Fitzsimons, DR Lehmann Marketing Science 23 (1), 82-94, 2004 | 774 | 2004 |
Automatic effects of brand exposure on motivated behavior: How apple makes you “think different” GM Fitzsimons, TL Chartrand, GJ Fitzsimons Journal of consumer research 35 (1), 21-35, 2008 | 694 | 2008 |
An individual level analysis of the mutual fund investment decision N Capon, GJ Fitzsimons, R Alan Prince Journal of financial services research 10 (1), 59-82, 1996 | 649 | 1996 |
Death to dichotomizing GJ Fitzsimons Journal of consumer research 35 (1), 5-8, 2008 | 578 | 2008 |
I’ll have what she’s having: Effects of social influence and body type on the food choices of others B McFerran, DW Dahl, GJ Fitzsimons, AC Morales Journal of Consumer Research 36 (6), 915-929, 2010 | 563 | 2010 |
Product contagion: Changing consumer evaluations through physical contact with “disgusting” products AC Morales, GJ Fitzsimons Journal of Marketing Research 44 (2), 272-283, 2007 | 427 | 2007 |
The mere-measurement effect: Why does measuring intentions change actual behavior? VG Morwitz, GJ Fitzsimons Journal of consumer psychology 14 (1-2), 64-74, 2004 | 417 | 2004 |
Vicarious goal fulfillment: When the mere presence of a healthy option leads to an ironically indulgent decision K Wilcox, B Vallen, L Block, GJ Fitzsimons Journal of Consumer Research 36 (3), 380-393, 2009 | 385 | 2009 |
Measuring and mitigating the costs of stockouts ET Anderson, GJ Fitzsimons, D Simester Management science 52 (11), 1751-1763, 2006 | 378 | 2006 |
Non-conscious influences on consumer choice GJ Fitzsimons, JW Hutchinson, P Williams, JW Alba, TL Chartrand, ... Marketing Letters 13, 269-279, 2002 | 373 | 2002 |
The effects of nonconsciously priming emotion concepts on behavior. Y Zemack-Rugar, JR Bettman, GJ Fitzsimons Journal of personality and social psychology 93 (6), 927, 2007 | 292 | 2007 |
The effect of measuring intent on brand-level purchase behavior GJ Fitzsimons, VG Morwitz Journal of Consumer Research 23 (1), 1-11, 1996 | 278 | 1996 |
New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences V Venkatraman, JA Clithero, GJ Fitzsimons, SA Huettel Journal of consumer psychology 22 (1), 143-153, 2012 | 274 | 2012 |
Nonconscious relationship reactance: When significant others prime opposing goals TL Chartrand, AN Dalton, GJ Fitzsimons Journal of Experimental Social Psychology 43 (5), 719-726, 2007 | 269 | 2007 |
When consumers do not recognize “benign” intention questions as persuasion attempts P Williams, GJ Fitzsimons, LG Block Journal of consumer Research 31 (3), 540-550, 2004 | 268 | 2004 |
How disgust enhances the effectiveness of fear appeals AC Morales, EC Wu, GJ Fitzsimons Journal of Marketing Research 49 (3), 383-393, 2012 | 239 | 2012 |
Choice-process satisfaction: The influence of attribute alignability and option limitation S Zhang, GJ Fitzsimons Organizational behavior and human decision processes 77 (3), 192-214, 1999 | 211 | 1999 |
Program involvement NI Tavassoli, G Fitzsimons Journal of Advertising Research, 61, 1995 | 197 | 1995 |