The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty M Laroche, MR Habibi, MO Richard, R Sankaranarayanan Computers in human behavior 28 (5), 1755-1767, 2012 | 1563 | 2012 |
To be or not to be in social media: How brand loyalty is affected by social media? M Laroche, MR Habibi, MO Richard International journal of information management 33 (1), 76-82, 2013 | 1548 | 2013 |
The roles of brand community and community engagement in building brand trust on social media MR Habibi, M Laroche, MO Richard Computers in human behavior 37, 152-161, 2014 | 868 | 2014 |
A social commerce investigation of the role of trust in a social networking site on purchase intentions N Hajli, J Sims, AH Zadeh, MO Richard Journal of business research 71, 133-141, 2017 | 813 | 2017 |
Modeling the impact of internet atmospherics on surfer behavior MO Richard Journal of business research 58 (12), 1632-1642, 2005 | 480 | 2005 |
Branding co-creation with members of online brand communities N Hajli, M Shanmugam, S Papagiannidis, D Zahay, MO Richard Journal of Business Research 70, 136-144, 2017 | 453 | 2017 |
Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities MR Habibi, M Laroche, MO Richard International Journal of Information Management 34 (2), 123-132, 2014 | 411 | 2014 |
A proposed model of online consumer behavior: Assessing the role of gender MO Richard, JC Chebat, Z Yang, S Putrevu Journal of Business research 63 (9-10), 926-934, 2010 | 409 | 2010 |
How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns MV Nepomuceno, M Laroche, MO Richard Journal of Retailing and Consumer Services 21 (4), 619-629, 2014 | 397 | 2014 |
Brand co-creation through social commerce information sharing: The role of social media M Tajvidi, MO Richard, YC Wang, N Hajli Journal of Business Research 121, 476-486, 2020 | 377 | 2020 |
Online consumer behavior: Comparing Canadian and Chinese website visitors E Mazaheri, MO Richard, M Laroche Journal of Business Research 64 (9), 958-965, 2011 | 311 | 2011 |
A model of consumer web navigational behavior: conceptual development and application MO Richard, R Chandra Journal of business Research 58 (8), 1019-1029, 2005 | 305 | 2005 |
Modeling online consumer behavior: Preeminence of emotions and moderating influences of need for cognition and optimal stimulation level MO Richard, JC Chebat Journal of Business Research 69 (2), 541-553, 2016 | 201 | 2016 |
Testing an extended model of consumer behavior in the context of social media-based brand communities MR Habibi, M Laroche, MO Richard Computers in Human Behavior 62, 292-302, 2016 | 175 | 2016 |
The influence of culture, emotions, intangibility, and atmospheric cues on online behavior E Mazaheri, MO Richard, M Laroche, LC Ueltschy Journal of Business Research 67 (3), 253-259, 2014 | 160 | 2014 |
The role of emotions in online consumer behavior: a comparison of search, experience, and credence services E Mazaheri, MO Richard, M Laroche Journal of Services Marketing 26 (7), 535-550, 2012 | 158 | 2012 |
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories? M Laroche, M Vinhal Nepomuceno, MO Richard Journal of Consumer Marketing 27 (3), 197-210, 2010 | 138 | 2010 |
Using big data analytics to study brand authenticity sentiments: The case of Starbucks on Twitter H Shirdastian, M Laroche, MO Richard International Journal of Information Management 48, 291-307, 2019 | 135 | 2019 |
Advanced modeling of online consumer behavior: The moderating roles of hedonism and culture MO Richard, MR Habibi Journal of Business Research 69 (3), 1103-1119, 2016 | 120 | 2016 |
The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice H Kizgin, BL Dey, YK Dwivedi, L Hughes, A Jamal, P Jones, ... International Journal of Information Management 51, 102026, 2020 | 104 | 2020 |