| Artificial Intelligence in Marketing: Systematic Review and Future Research Directions S Verma, R Sharma, S Deb, D Maitra International Journal of Information Management Data Insights 1 (1), 2021 | 547 | 2021 |
| Past, Present and Future of Electronic Word of Mouth (EWOM) S Verma, N Yadav Journal of Interactive Marketing 53, 111-128, 2021 | 332 | 2021 |
| Personalization in Personalized Marketing: Trends and Way Forward S Chandra, S Verma, W Lim, S Kumar, N Donthu Psychology and Marketing 39, 1529-1562, 2022 | 256 | 2022 |
| Alexa, what do we know about conversational commerce? Insights from a systematic literature review WM Lim, S Kumar, S Verma, R Chaturvedi Psychology & Marketing 39 (6), 1129-1155, 2022 | 143 | 2022 |
| Past, Present and Future of Virtual Tourism S Verma, L Warrior, B Brajesh, S Mehta International Journal of Information Management Data Insights 2 (2), 2022 | 120 | 2022 |
| Circular Economy in Built Environment: Lietrature Review and Theory Development P Mhatre, V Gedam, S Unnikrishnan, S Verma Journal of Building Engineering 35, 2021 | 91 | 2021 |
| Sentiment Analysis of Public Services for Smart Society: Literature Review and Future Research Dierctions S Verma Government Information Quaterly, 2022 | 90 | 2022 |
| Customer experience in online shopping: a structural modeling approach A Bhattacharya, M Srivastava, S Verma Journal of Global Marketing 32 (1), 3-16, 2019 | 85 | 2019 |
| Do all advertising appeals influence consumer purchase decision: An exploratory study S Verma Global Business Review 10 (1), 33-43, 2009 | 54 | 2009 |
| Effect of CRM on Customer Satisfaction in Service Sector in India. S Verma, R Chaudhuri Journal of Marketing & Communication 5 (2), 2009 | 49 | 2009 |
| Social companionship with artificial intelligence: Recent trends and future avenues R Chaturvedi, S Verma, R Das, Y Dwivedi Technological Forecasting and Social Change 193, 2023 | 47 | 2023 |
| Online customer engagement through blogs in India S Verma Journal of Internet Commerce 13 (3-4), 282-301, 2014 | 46 | 2014 |
| Social media, an emerging platform for relationship building: A study of engagement with nongovernment organizations in India S Tripathi, S Verma International Journal of Nonprofit and Voluntary Sector Marketing 23 (1), 2018 | 43 | 2018 |
| eWOM, destination preference and consumer involvement – a stimulus-organism-response (SOR) lens N Yadav, S Verma, RD Chikhalkar Tourism Review 77 (4), 1135-1152, 2022 | 42 | 2022 |
| Block Chain for Government Organizations: Past, Present and Future S Verma, A Sheel Journal of Global Operations and Strategic Outsourcing 15 (3), 406-430, 2022 | 41 | 2022 |
| Comprehensive framework for internet banking adoption: an empirical analysis in the Indian context R Vatnani, S Verma International Journal of Business Information Systems 15 (3), 307-324, 2014 | 31 | 2014 |
| Niche level segmentation of green consumers: A key for psychographic or demographic predicament S Verma South Asian journal of business studies 6 (3), 274-290, 2017 | 29 | 2017 |
| Effectiveness of social network sites for influencing consumer purchase decisions S Verma International Journal of Business Excellence 6 (5), 624-634, 2013 | 26 | 2013 |
| The MEQUAL scale: measure of service quality in management education S Verma, RK Prasad International Journal of Comparative Education and Development 19 (4), 193-206, 2017 | 25 | 2017 |
| Cooperative Centenary in India SK Verma New Sector Magazine 61, 1-2, 2004 | 23 | 2004 |
Rijul ChaturvediDoctoral Researcher, Indian Institute of Management, Mumbai, India在 nitie.ac.in 的电子邮件经过验证
