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Diksha Agarwal
Diksha Agarwal
Scholar
在 iiml.ac.in 的电子邮件经过验证
标题
引用次数
引用次数
年份
A holistic framework for consumer usage modes of augmented reality marketing in retailing
F Caboni, V Basile, H Kumar, D Agarwal
Journal of Retailing and Consumer Services 80, 103924, 2024
2024
From runway to homepage: Synthesizing luxury brand strategies in digital scape
D Agarwal, R Kumra
Asian Journal of Business Research Volume 14 (2), 2024
2024
Augmented Reality Induced Luxury Consumption: A Consumer Perspective
D Agarwal, K Rajeev
ANZMAC- Australian and New Zealand Marketing Academy 2022, 374, 2022
2022
A Framework for Drivers and Barriers to Augmented Reality Usage in Online Retailing: A Behavioural Reasoning Theory Perspective
D Agarwal, R Kumra, H Kumar
Available at SSRN 4887375, 0
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