| Green factors stimulating the purchase intention of innovative luxury organic beauty products: Implications for sustainable development R Lavuri, CJC Jabbour, O Grebinevych, D Roubaud Journal of Environmental Management 301, 113899, 2022 | 132 | 2022 |
| Purchasing Eco-Sustainable Products: Interrelationship between Environmental Knowledge, Environmental Concern, Green Attitude, and Perceived Behavior RLAG Erni Rusyani Sustainability 2 13, 4601, 2021 | 95 | 2021 |
| Extending the theory of planned behavior: factors fostering millennials’ intention to purchase eco-sustainable products in an emerging market R Lavuri Journal of Environmental Planning and Management, 1-23, 2021 | 87 | 2021 |
| Intrinsic factors affecting online impulsive shopping during the Coivd-19 in emerging markets R Lavuri International Journal of Emerging Markets, 2021 | 69 | 2021 |
| Organic green purchasing: Moderation of environmental protection emotion and price sensitivity R Lavuri Journal of Cleaner Production, 133113, 2022 | 52 | 2022 |
| Extrinsic and intrinsic motives: panic buying and impulsive buying during a pandemic R Lavuri, D Jaiswal, P Thaichon International Journal of Retail & Distribution Management 51 (2), 190-204, 2023 | 46 | 2023 |
| Packaging strategies: knowledge outlook on consumer buying behaviour R Lavuri, R Porika Journal of Industry-University Collaboration 2 (2), 67-78, 2020 | 43 | 2020 |
| Green Products: Factors Exploring the Green Purchasing Behavior of Southern Indian Shoppers GS Rambabu Lavuri Indonesian Journal of Sustainability Accounting and Management, 4 (2), 2020 | 42 | 2020 |
| Green sustainability: Factors fostering and behavioural difference between millennial and Gen Z: Mediating role of green purchase intention R Lavuri, E Jusuf, A Gunardi Ekonomia i Środowisko, 2021 | 39 | 2021 |
| How perceived utilitarian and hedonic value influence online impulse shopping in India? Moderating role of perceived trust and perceived risk R Lavuri, A Jindal, U Akram International Journal of Quality and Service Sciences 14 (4), 615-634, 2022 | 35 | 2022 |
| Determinants Of Customer Based Brand Equity: A Study Of Public And Private Banks R Lavuri International Journal of Scientific research in science and technology …, 2018 | 35 | 2018 |
| Impact of materialism on purchase intention of sustainable luxury goods: an empirical study in India J Kaur, R Parida, S Ghosh, R Lavuri Society and Business Review 17 (1), 22-44, 2022 | 34 | 2022 |
| Purchase intention of organic foods: are lifestyles of health and sustainability the reason for my purchase decision? J Kaur, R Lavuri, P Thaichon, B Martin Asia Pacific Journal of Marketing and Logistics 35 (6), 1532-1551, 2022 | 26 | 2022 |
| Exploring the impact of gamification elements in brand apps on the purchase intention of consumers J Kaur, R Lavuri, R Parida, SV Singh Journal of Global Information Management (JGIM) 31 (1), 1-30, 2023 | 22 | 2023 |
| Exploring the antecedents of sustainable consumers' purchase intentions: Evidence from emerging countries R Lavuri, A Jindal, U Akram, BKR Naik, AS Halibas Sustainable Development 31 (1), 280-291, 2023 | 19 | 2023 |
| Sustainable consumption behaviour: Mediating role of pro-environment self-identity, attitude, and moderation role of environmental protection emotion R Lavuri, D Roubaud, O Grebinevych Journal of Environmental Management 347, 119106, 2023 | 15 | 2023 |
| TV Advertisements: Assessing the Moderating Effect of Children's Pester Power on Parents Purchase Decision R Lavuri, VR Aileni Journal of Promotion Management 28 (5), 625-649, 2021 | 11 | 2021 |
| Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic R Lavuri, J Kaur, P Thaichon Asia Pacific Journal of Marketing and Logistics 35 (10), 2395-2411, 2023 | 10 | 2023 |
| Impact of spirituality on the conspicuous consumption of fashion consumers of generation Z: moderating role of dispositional positive emotions IG Varma, B Chanana, R Lavuri, J Kaur International Journal of Emerging Markets 19 (5), 1178-1195, 2024 | 9 | 2024 |
| Effect of Social Media Networks on Academic Performance of Indian R Lavuri, D Navulla, P Yamini Journal of Critical Reviews 6 (4), 71-78, 2019 | 9 | 2019 |
