| Regulatory focus and preference reversal between hedonic and utilitarian consumption R Roy, S Ng Journal of Consumer Behaviour 11 (1), 81-88, 2012 | 220 | 2012 |
| Customer engagement behavior in individualistic and collectivistic markets SK Roy, MS Balaji, G Soutar, WM Lassar, R Roy Journal of Business Research 86, 281-290, 2018 | 208 | 2018 |
| Enhancing chatbot effectiveness: The role of anthropomorphic conversational styles and time orientation R Roy, V Naidoo Journal of Business Research 126, 23-34, 2021 | 196 | 2021 |
| Antecedents and Consequences of Self-Congrutiy R Roy, R Fazlul European Journal of Marketing, 2015 | 162 | 2015 |
| Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency FK Rabbanee, R Roy, MT Spence European Journal of Marketing 54 (6), 1407-1431, 2020 | 135 | 2020 |
| Scarcity Appeal in Advertising - Exploring the Moderating Roles of Need for Uniqueness and Message Framing R Roy, P Sharma Journal of Advertising, 2015 | 123 | 2015 |
| Consumer‐based brand equity and status‐seeking motivation for a global versus local brand R Roy, R Chau Asia Pacific Journal of Marketing and Logistics 23 (3), 270-284, 2011 | 99 | 2011 |
| Examining regulatory focus in the information processing of imagery and analytical advertisements R Roy, I Phau Journal of Advertising 43 (4), 371-381, 2014 | 71 | 2014 |
| Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing R Roy, FK Rabbanee, P Sharma Marketing Intelligence & Planning 34 (1), 117-136, 2016 | 64 | 2016 |
| Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing R Roy, FK Rabbanee, P Sharma European Journal of Marketing 50 (5/6), 816-837, 2016 | 60 | 2016 |
| The role of regulatory fit on the attraction effect S Chatterjee, R Roy, AV Malshe Journal of Consumer Psychology 21 (4), 473-481, 2011 | 53 | 2011 |
| Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment F Chieng, P Sharma, RPJ Kingshott, R Roy Journal of Product & Brand Management 31 (6), 870-885, 2022 | 47 | 2022 |
| " Bonds" or" Calvin Klein" Down-under: Consumer ethnocentric and brand country origin effects towards men's underwear WJ Lee, I Phau, R Roy Journal of Fashion Marketing and Management 17 (1), 65-84, 2013 | 47 | 2013 |
| The impact of regulatory focus and word of mouth valence on search and experience attribute evaluation R Roy, V Naidoo European Journal of Marketing 51 (7/8), 1353-1373, 2017 | 42 | 2017 |
| An Insight into Pay-what-you-want Pricing R Roy Marketing Intelligence and Planning, 2015 | 39 | 2015 |
| Interactive effects of situational and enduring involvement with perceived crowding and time pressure in pay-what-you-want (PWYW) pricing P Sharma, R Roy, FK Rabbanee Journal of business research 109, 88-100, 2020 | 38 | 2020 |
| Looking beyond first-person effects (FPEs) in the influence of scarcity appeals in advertising: A replication and extension of Eisend (2008) P Sharma, R Roy Journal of Advertising 45 (1), 78-84, 2016 | 32 | 2016 |
| Exploring the role of spotlight effect in pay‐what‐you‐want (PWYW) pricing—An anchoring and adjustment perspective R Roy, P Sharma, RYK Chan, V Potdar Psychology & Marketing 38 (5), 866-880, 2021 | 31 | 2021 |
| Effects of consumers’ construal levels on post-impulse purchase emotions T Togawa, H Ishii, N Onzo, R Roy Marketing Intelligence & Planning 38 (3), 269-282, 2020 | 29 | 2020 |
| The mitigating effect of matching regulatory focus with arousal‐inducing stimuli in service failure situations G Das, R Roy, MT Spence Psychology & Marketing 37 (10), 1420-1432, 2020 | 28 | 2020 |
Dr Fazlul RabbaneeAssociate Professor, Curtin University, Australia在 curtin.edu.au 的电子邮件经过验证
