| When good WOM hurts and bad WOM gains: The effect of untrustworthy online reviews T Reimer, M Benkenstein Journal of Business research 69 (12), 5993-6001, 2016 | 249 | 2016 |
| Altruistic eWOM marketing: More than an alternative to monetary incentives T Reimer, M Benkenstein Journal of Retailing and Consumer Services 31, 323-333, 2016 | 146 | 2016 |
| Not just for the recommender: How eWOM incentives influence the recommendation audience T Reimer, M Benkenstein Journal of Business Research 86, 11-21, 2018 | 95 | 2018 |
| Environmental factors to maximize social media engagement: A comprehensive framework T Reimer Journal of Retailing and Consumer Services 75, 103458, 2023 | 11 | 2023 |
| Opportunities of and threats to consumer well-being in the age of fourth industrial revolution (IR 4.0) technologies MF Boninsegni, A Roy, M Bakpayev, S Kumar, JP Peronard, T Reimer Digital Policy, Regulation and Governance 24 (1), 93-105, 2022 | 9 | 2022 |
| The Relevance of Positive Word-of-Mouth Effects on the Customer Lifetime Value - A Replication and Extension in the Context of Start-ups M Grossmann, C Brock, M Hubert, T Reimer Journal of Service Management Research 3, 148-157, 2019 | 7 | 2019 |
| Technology-enabled well-being in the era of IR4. 0: marketing and public policy implications A Roy, M Bakpayev, MF Boninsegni, S Kumar, JP Peronard, T Reimer Journal of Consumer Marketing 40 (4), 431-444, 2023 | 3 | 2023 |
| Transformative Outcomes of Consumer Well-Being in the Era of IR 4.0: Opportunities and Threats of Physical, Biological and Digital Technologies Across Sectors A Roy, MF Boninsegni, S Kumar, JP Peronard, T Reimer Consumer Interests Annual 66, 2020 | 1 | 2020 |
| “Dear Stranger, this Looks Good on You”: The Effect of Ambiguous Interactive Virtual Presence on Store Loyalty in Offline Retailing T Reimer, L Steinhoff, M Leyer AMA Winter Academic Conference, 2020 | | 2020 |
| The rise of the machine: Macro consumer behavioral issues in the 4th industrial revolution M Bakpayev, M Boninsegni, JP de Cros Peronard, T Reimer, A Roy, ... Transformative Consumer Research Conference, 2019 | | 2019 |
| Understanding the customer complaint recovery process on social media: Social impact of virtual presence T Reimer, B Aysolmaz QUIS symposium: Advancing Service Research and Practice, 2019 | | 2019 |
| New dynamics of customer complaints on social media: Introducing data mining methods T Reimer, B Aysolmaz Frontiers in Service 2019 Conference, 2019 | | 2019 |
| Many companies focus on process orientation, but do customers realize? T Reimer, M Leyer EMAC 2018 Conference Proceedings, 2018 | | 2018 |
| Towards converting customer engagement into loyalty using social media brand posts T Reimer, M Leyer, T Anisimova ANZMAC 2018 Conference Proceedings, 2018 | | 2018 |
| Customer-customer interaction in social media-an analysis of forms of interaction and effects T Reimer | | 2017 |
| Technology-enabled well-being in the era of IR4. 0 marketing and public policy implications Roy, Abhijit; Bakpayev, Marat; Boninsegni, Melanie Florence; Kumar, Smriti; Peronard JP de Cros, T Reimer | | |
Martin BenkensteinProfessor for Service Management, University of Rostock在 uni-rostock.de 的电子邮件经过验证
