| Absorptive capacity and performance: The role of customer relationship and technological capabilities in high-tech SMEs N Tzokas, YA Kim, H Akbar, H Al-Dajani Industrial marketing management 47, 134-142, 2015 | 433 | 2015 |
| Industrial companies' evaluation criteria in new product development gates S Hart, E Jan Hultink, N Tzokas, HR Commandeur Journal of Product Innovation Management 20 (1), 22-36, 2003 | 409 | 2003 |
| Assessing the innovativeness of organizations and its antecedents: Project Innovstrat GJ Avlonitis, A Kouremenos, N Tzokas European Journal of Marketing 28 (11), 5-28, 1994 | 371 | 1994 |
| Navigating the new product development process N Tzokas, EJ Hultink, S Hart Industrial marketing management 33 (7), 619-626, 2004 | 309 | 2004 |
| Customer relationship management: A capabilities portfolio perspective E Plakoyiannaki, N Tzokas Journal of Database Marketing & Customer Strategy Management 9, 228-237, 2002 | 305 | 2002 |
| Integrating information technology into marketing practice–the IT reality of contemporary marketing practice M Brady, M Saren, N Tzokas Journal of Marketing Management 18 (5-6), 555-577, 2002 | 243 | 2002 |
| Relationship marketing: What if…? C Veloutsou, M Saren, N Tzokas European journal of marketing 36 (4), 433-449, 2002 | 240 | 2002 |
| Competitive advantage, knowledge and relationship marketing: where, what and how? N Tzokas, M Saren Journal of Business & Industrial Marketing 19 (2), 124-135, 2004 | 223 | 2004 |
| Antecedents and consequences of relationship marketing: Insights from business service salespeople A Sharma, N Tzokas, M Saren, P Kyziridis Industrial Marketing Management 28 (6), 601-611, 1999 | 213 | 1999 |
| Are loyalty schemes a manifestation of relationship marketing? S Hart, A Smith, L Sparks, N Tzokas Journal of marketing management 15 (6), 541-562, 1999 | 208 | 1999 |
| Purchasing practices in small-to medium-sized enterprises: An examination of strategic purchasing adoption, supplier evaluation and supplier capabilities AD Pressey, HM Winklhofer, NX Tzokas Journal of purchasing and supply management 15 (4), 214-226, 2009 | 177 | 2009 |
| The impact of marketing research activity on SME export performance: evidence from the UK S Hart, N Tzokas Journal of small business management 37 (2), 63, 1999 | 175 | 1999 |
| Value transformation in relationship marketing N Tzokas, M Saren Australasian Marketing Journal (AMJ) 7 (1), 52-62, 1999 | 162 | 1999 |
| Marketing and entrepreneurial orientation in small firms N Tzokas, S Carter, P Kyriazopoulos Enterprise and innovation management studies 2 (1), 19-33, 2001 | 154 | 2001 |
| Relationship marketing as an ethical approach: philosophical and managerial considerations SG Kavali, NX Tzokas, MJ Saren Management Decision 37 (7), 573-581, 1999 | 140 | 1999 |
| Retail loyalty schemes: results from a consumer diary study A Smith, L Sparks, S Hart, N Tzokas Journal of Retailing and Consumer Services 10 (2), 109-119, 2003 | 132 | 2003 |
| Some dangerous axioms of relationship marketing MJ Saren, NX Tzokas Journal of Strategic Marketing 6 (3), 187-196, 1998 | 130 | 1998 |
| How critical is employee orientation for customer relationship management? Insights from a case study E Plakoyiannaki, N Tzokas, P Dimitratos, M Saren Journal of Management Studies 45 (2), 268-293, 2008 | 128 | 2008 |
| Building relationship platforms in consumer markets: a value chain approach N Tzokas, M Saren Journal of Strategic Marketing 5 (2), 105-120, 1997 | 122 | 1997 |
| An analysis of product deletion scenarios GJ Avlonitis, SJ Hart, NX Tzokas Journal of Product Innovation Management: An International Publication of …, 2000 | 117 | 2000 |
