| The road to recovery: Overcoming service failures through positive emotions MM Lastner, JAG Folse, SM Mangus, P Fennell Journal of Business Research 69 (10), 4278-4286, 2016 | 100 | 2016 |
| I guess that is fair: How the efforts of other customers influence buyer price fairness perceptions MM Lastner, P Fennell, JAG Folse, DH Rice, MD Porter III Psychology & Marketing 36 (7), 700-715, 2019 | 51 | 2019 |
| Creating win-win collaborations for students: An immersive learning project for advanced sales courses MM Lastner, R Rast Journal for Advancement of Marketing Education 24, 43-48, 2016 | 11 | 2016 |
| Thank you for being a friend: A peer-learning approach to marketing education MM Lastner, D Delpechitre, EA Goad, JM Andzulis Journal of Marketing Education 43 (2), 216-232, 2021 | 5 | 2021 |
| The Snowflake State: An investigation into entitlement as a state construct M Lastner, E Taylor Academy of Management Proceedings 2015 (1), 15108, 2015 | 5 | 2015 |
| You can’t touch this: Driving purchase justification for hedonic online purchases A Krallman, DC Barnes, MM Lastner, JE Collier Journal of Business Research 155, 113436, 2023 | 4 | 2023 |
| A Nuanced Analysis of Salesperson Grit: Exploring Perseverance, Consistency, and Mind-set MM Lastner, MC Peasley, MJ Pelletier Journal of Business-to-Business Marketing 29 (3-4), 271-291, 2022 | 4 | 2022 |
| Selling the value: Perceptions of value from key stakeholders in university sales centers MM Lastner, LL Scribner, MJ Pelletier Journal of Global Scholars of Marketing Science 33 (3), 382-401, 2023 | 1 | 2023 |
| Enhancing customer engagement behaviors via customer-to-customer interactions and identification V Jeseo, MM Lastner, HG Black Journal of Services Marketing, 2024 | | 2024 |
| Salesperson motivation, compensation, training and deployment within the sales ecosystem MM Lastner, DA Locander, M Pimentel, A Pueschel, WA Schrock, ... European Journal of Marketing, 2023 | | 2023 |
| How Organizations can Capitalize on Customer-Caused Failures: An Abstract V Jeseo, MM Lastner, P Fennell, JAG Folse Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
| You Deserved That: The Roles of Purchase Effort and Loyalty in Explaining Price Inequality Outcomes MM Lastner, P Fennell, JAG Folse, DH Rice, MD Porter Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
| Rescuing Relationships: Toward an Understanding of Exchange Relationship Disruption and Recovery MM Lastner Louisiana State University and Agricultural & Mechanical College, 2017 | | 2017 |
| An Examination of the Effects of Effort on Price Fairness Judgments MM Lastner, P Fennell, JAG Folse, MD Porter Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | | 2017 |
| Rescuing Relationships, Developing a Framework for Exchange Relationship Disruption MM Lastner, JA Garretson Folse Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | | 2017 |
| Salespeople and the Verification Process: The Critical Role Salespeople Can Play in Firm Verification Strategies MM Lastner, S Mangus, P Fennell Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | | 2016 |
| Online Advertising Using Facebook Photos: the Risk and Reward of Using Consumers’ Profile Pictures MD Porter, M Lastner Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | | 2016 |
| Salespeople as Specific Human Assets: An Application of the Transaction Cost and Relational Approaches to Exchange Governance MM Lastner, RL Rast Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | | 2016 |
| Under-Promise and Over-Deliver: the Role of Wait Time Expectations and Wait Prediction Accuracy on Evaluations M Lastner, P Fennell, S Mangus, JA Garretson Folse ACR North American Advances, 2013 | | 2013 |
