| The role of product brand image and online store image on perceived risks and online purchase intentions for apparel M Aghekyan-Simonian, S Forsythe, WS Kwon, V Chattaraman Journal of retailing and Consumer Services 19 (3), 325-331, 2012 | 696 | 2012 |
| The impact of online shopping experience on risk perceptions and online purchase intentions: the moderating role of product category and gender B Dai Auburn University, 2007 | 515 | 2007 |
| What induces online loyalty? Online versus offline brand images WS Kwon, SJ Lennon Journal of Business Research 62 (5), 557-564, 2009 | 454 | 2009 |
| Reciprocal effects between multichannel retailers’ offline and online brand images WS Kwon, SJ Lennon Journal of retailing 85 (3), 376-390, 2009 | 365 | 2009 |
| Should AI-Based, conversational digital assistants employ social-or task-oriented interaction style? A task-competency and reciprocity perspective for older adults V Chattaraman, WS Kwon, JE Gilbert, K Ross Computers in Human Behavior 90, 315-330, 2019 | 352 | 2019 |
| Online visual merchandising (VMD) of apparel web sites Y Ha, WS Kwon, SJ Lennon Journal of Fashion Marketing and Management: An International Journal 11 (4 …, 2007 | 218 | 2007 |
| Virtual agents in retail web sites: Benefits of simulated social interaction for older users V Chattaraman, WS Kwon, JE Gilbert Computers in Human Behavior 28 (6), 2055-2066, 2012 | 193 | 2012 |
| Credibility in the blogosphere: A study of measurement and influence of wine blogs as an information source TR Cosenza, MR Solomon, W Kwon Journal of consumer behaviour 14 (2), 71-91, 2015 | 148 | 2015 |
| The influence of prior experience and age on mature consumers' perceptions and intentions of internet apparel shopping WS Kwon, M Noh Journal of Fashion Marketing and Management: An International Journal 14 (3 …, 2010 | 148 | 2010 |
| Effects of internal–external congruence-based CSR positioning: An attribution theory approach W Ginder, WS Kwon, SE Byun Journal of Business Ethics 169, 355-369, 2021 | 142 | 2021 |
| Impact of online flow on brand experience and loyalty SI Shim, S Forsythe, WS Kwon Journal of electronic commerce research 16 (1), 56, 2015 | 128 | 2015 |
| SNS eWOM sentiment: impacts on brand value co-creation and trust C Seifert, WS Kwon Marketing Intelligence & Planning 38 (1), 89-102, 2020 | 89 | 2020 |
| Exploration of apparel brand knowledge: Brand awareness, brand association, and brand category structure L Dew, WS Kwon Clothing and Textiles Research Journal 28 (1), 3-18, 2010 | 83 | 2010 |
| Are third-party green–brown ratings believed?: The role of prior brand loyalty and environmental concern WS Kwon, B Englis, M Mann Journal of Business Research 69 (2), 815-822, 2016 | 68 | 2016 |
| External pressure or internal culture? An innovation diffusion theory account of small retail businesses’ social media use WS Kwon, H Woo, A Sadachar, X Huang Journal of Retailing and Consumer Services 62, 102616, 2021 | 64 | 2021 |
| Virtual shopping agents: Persona effects for older users V Chattaraman, WS Kwon, J E. Gilbert, Y Li Journal of Research in Interactive Marketing 8 (2), 144-162, 2014 | 52 | 2014 |
| Creating effective cause-related marketing campaigns: The role of cause-brand fit, campaign news source, and perceived motivations B Myers, WS Kwon, S Forsythe Clothing and Textiles Research Journal 30 (3), 167-182, 2012 | 50 | 2012 |
| Virtual agents in e‐commerce: representational characteristics for seniors V Chattaraman, WS Kwon, JE Gilbert, S In Shim Journal of Research in Interactive Marketing 5 (4), 276-297, 2011 | 45 | 2011 |
| A model of antecedents of consumers' post brand attitude upon exposure to a cause–brand alliance B Myers, WS Kwon International Journal of Nonprofit and Voluntary Sector Marketing 18 (2), 73-89, 2013 | 40 | 2013 |
| Enhancing brand loyalty through brand experience: Application of online flow theory SI Shim, WS Kwon, S Forsythe International Textile and Apparel Association Annual Conference Proceedings …, 2013 | 37 | 2013 |
Veena ChattaramanProfessor of Consumer and Design Science, Auburn University在 auburn.edu 的电子邮件经过验证
