| Innovation and business success: The mediating role of customer participation LV Ngo, A O'cass Journal of Business research 66 (8), 1134-1142, 2013 | 497 | 2013 |
| In search of innovation and customer‐related performance superiority: The role of market orientation, marketing capability, and innovation capability interactions LV Ngo, A O'Cass Journal of Product Innovation Management 29 (5), 861-877, 2012 | 426 | 2012 |
| Market orientation versus innovative culture: two routes to superior brand performance A O'Cass, L Viet Ngo European Journal of Marketing 41 (7/8), 868-887, 2007 | 426 | 2007 |
| Creating value offerings via operant resource-based capabilities LV Ngo, A O'Cass Industrial marketing management 38 (1), 45-59, 2009 | 416 | 2009 |
| Examining the firm's value creation process: a managerial perspective of the firm's value offering strategy and performance A O'Cass, LV Ngo British Journal of Management 22 (4), 646-671, 2011 | 360 | 2011 |
| Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures GD Gregory, LV Ngo, M Karavdic Industrial Marketing Management 78, 146-157, 2019 | 341 | 2019 |
| Creating superior customer value for B2B firms through supplier firm capabilities A O'cass, LV Ngo Industrial Marketing Management 41 (1), 125-135, 2012 | 340 | 2012 |
| Balancing external adaptation and internal effectiveness: Achieving better brand performance A O'cass, LV Ngo Journal of Business Research 60 (1), 11-20, 2007 | 202 | 2007 |
| Performance implications of market orientation, marketing resources, and marketing capabilities LV Ngo, A O'Cass Journal of Marketing Management 28 (1-2), 173-187, 2012 | 199 | 2012 |
| Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas A O'Cass, N Heirati, LV Ngo Industrial Marketing Management 43 (5), 862-872, 2014 | 174 | 2014 |
| Winning through innovation and marketing: Lessons from Australia and Vietnam A O'Cass, LV Ngo Industrial marketing management 40 (8), 1319-1329, 2011 | 153 | 2011 |
| Achieving customer satisfaction in services firms via branding capability and customer empowerment A O'Cass, LV Ngo Journal of Services Marketing 25 (7), 489-496, 2011 | 131 | 2011 |
| Effective sense-and-respond strategies: Mediating roles of exploratory and exploitative innovation LV Ngo, T Bucic, A Sinha, VN Lu Journal of Business Research 94, 154-161, 2019 | 118 | 2019 |
| Cross-functional knowledge sharing, coordination and firm performance: The role of cross-functional competition NP Nguyen, LV Ngo, T Bucic, ND Phong Industrial Marketing Management 71, 123-134, 2018 | 112 | 2018 |
| Entrepreneurial orientation and social ties in transitional economies N Luu, LV Ngo Long Range Planning 52 (1), 103-116, 2019 | 106 | 2019 |
| Turning brand credibility into positive word-of-mouth: integrating the signaling and social identity perspectives J An, DKX Do, LV Ngo, THM Quan Journal of Brand Management 26 (2), 157-175, 2019 | 97 | 2019 |
| Relationship marketing in Vietnam: An empirical study L Nguyen Hau, L Viet Ngo Asia Pacific Journal of Marketing and Logistics 24 (2), 222-235, 2012 | 97 | 2012 |
| When nothing is what it seems: A digital marketing research agenda K de Ruyter, D Isobel Keeling, LV Ngo Australasian marketing journal 26 (3), 199-203, 2018 | 89 | 2018 |
| Perceptions of others, mindfulness, and brand experience in retail service setting LV Ngo, G Northey, S Duffy, HTP Thao Journal of Retailing and Consumer Services 33, 43-52, 2016 | 82 | 2016 |
| Marketing resource-capability complementarity and firm performance in B2B firms A O'Cass, LV Ngo, V Siahtiri Journal of Business & Industrial Marketing 30 (2), 194-207, 2015 | 77 | 2015 |
