| Effects of media advertising on consumers’ purchase intent in Awka, Anambra State: A study of hero beer IA Ugonna, VO Okolo, CO Obikeze, M Ohanagorom, SI Nwodo, ... IOSR Journal of Business and Management (IOSR-JBM) 19 (4), 50-60, 2017 | 22 | 2017 |
| Customer retention and services marketing strategies adopted by selected fast food restaurants in Awka: Anambra State–Nigeria IA Ugonna, VO Okolo, CO Obikeze, MI Ohanagorom, IN Oranusi, ... International Journal of Business and Management Invention 6 (5), 76-86, 2017 | 7 | 2017 |
| Assessing multisensory attributes of malt drinks and consumer purchase decisions in South-Eastern Nigeria JC Anetoh, VO Okolo, Z Mmamel, C Obikeze, I Oranusi Innovative Marketing 16 (2), 126, 2020 | 4 | 2020 |
| IMPACT OF ONLINE ADVERTISING ON THE PROFITABILITY OF ECOBANK NIGERIA PLC VO Okolo, M Zita U, N Obasi N, C Nduka, CO Obikeze, N Oranusi International Journal of Research in Finance and Marketing 8 (8), 35-50, 2018 | 3 | 2018 |
| Effect of Motivational Strategies On Sales Force Performance in The Publishing Industry in Anambra State. VO Dike, CO Oranusi, I Nwadiogo, TC Okereke Nnadiebube Journal of Social Sciences 2 (1), 218-250, 2021 | 2 | 2021 |
| E-MARKETINGCHALLENGES IN DISTRIBUTING CONSUMER PRODUCTS IN NIGERIA: A RESEARCH ONJUMIA ONLINE OUTLET VO Okolo, MZ U, SC Ilodigwe, JU Okolo, IN Oranusi, IA Ugonna, ... International Research Journal of Management and Commerce 5 (2), 424 - 447, 2018 | 2* | 2018 |
| Investigating the Effects of Customer Complaints and Feedback Management on Customer Satisfaction in Select Banks in Anambra State, Nigeria IN Oranusi, VO Okolo, K Wali, ZU Mmamel, CO Obikeze Journal of Marketing & Consumer Research 48, 17-39, 2018 | 2 | 2018 |
| Transportation systems effectiveness and economic development in Nigeria N Ikechykwu, V Okolo, JC Anetoh, CO Obikeze, I Oranusi, O Deborah P International Research Journal of Marketing & Economics 7 (4), 1 - 17, 2020 | 1* | 2020 |
| Effects of Social Media on Consumer Brand Awareness and Patronage of Nike Lake Resort Services in Enugu: An Innovation Adoption Theory & Hierarchy of Effects Model Exposition P Ikpo Kobi, O Okolo Victor, N Oranusi Ifeanyichukwu | 1 | 2020 |
| Effect Of Service Recovery On Customer Retention In Selected Commercial Banks In Onitsha, Anambra State IN ORANUSI, MO MOJEKEH | 1 | 2019 |
| SUSTAINABLE SERVICE RECOVERY AND PERFORMANCE OF BUSINESSES IN THE SERVICE INDUSTRY IN SOUTH EAST NIGERIA IN Oranusi, NG Obiageli International Journal of Business and Management Research 5 (2), 208-228, 2024 | | 2024 |
| THE MEDIATING ROLE OF TRUST ON THE INFLUENCE OF PERCEIVED SUSTAINABILITY AND SOCIAL IDENTITY ON BRAND EQUITY AMONG COSMETICS CUSTOMERS TC Okeke, E Chukwunonso, IN Oranusi Nnadiebube Journal of Social Sciences 5 (1), 18-25, 2024 | | 2024 |
| The Moderating Relationship Between Succession Planning and Organizational Marketing Performance in Delta Broadcasting Service, Asaba, Nigeria IN Oranusi, AE Ani, OJ Johnson, IP Okafor International Journal of Public Administration and Management Research 10 (2 …, 2024 | | 2024 |
| The Philosophy Behind Boosting Sales: Would Sales Promotion Provoke the Immediate Sales of Beer Beverage Brands in Southeastern Nigeria? VO OKOLO, KP IKPO, G OGBOLU, IN ORANUSI, EC NWANKWO, ... European Journal of Interdisciplinary Studies 10 (1), 174-204, 2024 | | 2024 |
| WOMEN SOCIO-ECONOMIC CHARACTERISTICS ON AGRICULTURAL COOPERATIVES AND AGRICULTURAL EXTENSION SERVICES IN ANAMBRA STATE, NIGERIA OI Pethronila, NC Stella, O Ifeanyichukwu N. INTERNATIONAL JOURNAL OF BUSINESS AND MANAGEMENT RESEARCH 4 (3), 334-357, 2024 | | 2024 |
| IINNOVATIVE SALES PROMOTION STRATEGIES AND CONSUMER BRAND LOYALTY: PERSPECTIVE FROM FIRST BANK NIGERIA DBENU CHARLES EZE OBETA, ATTAMAH, IKECHUKWU JOSEPH, ORANUSI, IFEANYICHUKWU ... Journal of Xi'an Shiyou University, Natural Sciences Edition 67 (3), 275 - 295, 2024 | | 2024 |
| Social marketing efficacy in driving attitudinal changes of female students: Escapade of campus prostitution in Nigerian universities VO Okolo, MI Ohanagorom, G Ogbolu, I Oranusi, CE Obeta Innovative Marketing 20 (1), 185 - 198, 2024 | | 2024 |
| Strategic salesperson's quality and customer satisfaction in the hospitality industry: A diagnostic investigation OV Onyebuchi, IN Oranusi, CO Obikeze, CD Otei, NO Nnamdi, CE Obinna, ... Journal of Xi'an Shiyou university, Natural Science Edition 67 (1), 1-23, 2024 | | 2024 |
| A SECOND-ORDER STRUCTURAL EQUATION MODELLING OF SOCIAL MEDIA CUSTOMER ENGAGEMENT AND CUSTOMER SATISFACTION IN THE SERVICE INDUSTRY KC Chukwuma, TC Okeke, O Chilokwu, LN Okeke, IO Nwadiogo Journal of the Management Sciences 60 (2), 1-12, 2023 | | 2023 |
| Challenges And Opportunities: Unravelling The Dynamics Of Entrepreneurship Disruptions In Nigeria FN Ezeanokwasa, SC Nwagbala, R Nwachukwu, IN Oranusi, AE Ani Development Policy and Management Review (DPMR), 165-176, 2023 | | 2023 |
