| Základní metody sběru primárních dat v marketingovém výzkumu R Tahal CH Beck, 2015 | 115 | 2015 |
| Loyalty programs in e-commerce and their perception by the young adult internet population R Tahal Central European Business Review 3 (2), 7-13, 2014 | 26 | 2014 |
| Segmentation of Czech consumers based on the attitudes towards money I Tomek, V Stríteský, R Tahal Central European Business Review 2 (2), 19, 2013 | 13 | 2013 |
| Customer store loyalty determinants: A case of the czech republic I Čábelková, B Pogorilyak, W Strielkowski, V Stříteský, R Tahal DLSU Business & Economics Review 25 (1), 28-44, 2015 | 12 | 2015 |
| SOCIO-DEMOGRAPHIC ASPECTS AFFECTING INDIVIDUAL STANCES TOWARDS ELECTRIC AND HYBRID VEHICLES IN THE CZECH REPUBLIC. T Formánek, R Tahal Central European Business Review 9 (2), 2020 | 9 | 2020 |
| Reflection of GDPR by the Czech Population R Tahal, T Formánek Management & Marketing 15 (1), 78-94, 2020 | 7 | 2020 |
| Loajalita zákazníků a budování věrnostních programů R Tahal Radim Bačuvčík-VeRBuM, 2017 | 7 | 2017 |
| Věrnostní programy a jejich vnímání zákazníky a provozovateli retailových internetových obchodů R Tahal, V Stříteský Acta Oeconomica Pragensia 22 (4), 30-41, 2014 | 7 | 2014 |
| Role marketingu ve firmách M Karlíček, M Novinský, R Tahal, P Kolář, P Jirsák Czech Republic: VeRBuM, 2014 | 7 | 2014 |
| Analysis of personal data-sharing consent factors, with focus on loyalty programs in the Czech Republic T Formanek, R Tahal Business: Theory and Practice 19, 70-79, 2018 | 6 | 2018 |
| Marketingový výzkum. Praha: Grada R Tahal ISBN 978-80-271-0206-9, 2017 | 6 | 2017 |
| Target audience of live opera transmissions to cinema theatres from the marketing point of view R Tahal, V Stríteský Central European Business Review 5 (1), 29, 2016 | 6 | 2016 |
| Comparison of customer attitudes towards loyalty programs in Prague and in London R Tahal Central European Business Review 4 (3), 5-12, 2015 | 5 | 2015 |
| Loyalty programs in e-commerce and their perception by the young adult internet population. Central European Business Review, 3 (2), 7-13 R Tahal DOI, 2014 | 5 | 2014 |
| Environmental Stances and Lifestyle Preferences in Czechia: Generational Aspects and Socio-Demographic Implications R Tahal, T Formánek Central European Business Review 11 (5), 1, 2022 | 4 | 2022 |
| Socio-demographic and lifestyle determinants of loyalty program participation in the Czech Republic T Formánek, R Tahal Management & Marketing 12 (4), 524-539, 2017 | 4 | 2017 |
| Brand importance across product categories in the Czech Republic T Formánek, R Tahal Management & Marketing 11 (1), 341-354, 2016 | 4 | 2016 |
| Loyalty Programmes and their Perception by Customers and Operators of Retail e-Shops [Věrnostní programy a jejich vnímání zákazníky a provozovateli retailových internetových … R Tahal, V Stříteský Acta Oeconomica Pragensia 2014 (4), 30-41, 2014 | 3 | 2014 |
| The effect of socioeconomic classes on the subjective perception of economic situation R Tahal, Z Chytková, M Novinský Studia Commercialia Bratislavensia 9 (33), 102, 2016 | 2 | 2016 |
| Customer loyalty in hypermarkets, supermarkets and discount chains6 R Tahal, V Stříteský Current challenges of marketing and their application in practice, 18, 2014 | 1 | 2014 |
