| “We aren't your reincarnation!” workplace motivation across X, Y and Z generations AB Mahmoud, L Fuxman, I Mohr, WD Reisel, N Grigoriou International Journal of Manpower 42 (1), 193-209, 2021 | 376 | 2021 |
| The reincarnation of work motivation: Millennials vs older generations AB Mahmoud, WD Reisel, N Grigoriou, L Fuxman, I Mohr International Sociology 35 (4), 393-414, 2020 | 125 | 2020 |
| A motivational standpoint of job insecurity effects on organizational citizenship behaviors: A generational study AB Mahmoud, WD Reisel, L Fuxman, I Mohr Scandinavian journal of psychology 62 (2), 267-275, 2021 | 100 | 2021 |
| A triple-trickle theory for sustainable fashion adoption: the rise of a luxury trend I Mohr, L Fuxman, AB Mahmoud Journal of Fashion Marketing and Management: An International Journal 26 (4 …, 2022 | 70 | 2022 |
| A generational study of employees’ customer orientation: a motivational viewpoint in pandemic time AB Mahmoud, N Grigoriou, L Fuxman, WD Reisel, D Hack-Polay, I Mohr Journal of Strategic Marketing 30 (8), 746-763, 2022 | 59 | 2022 |
| The new 3Ps of sustainability marketing: The case of fashion L Fuxman, I Mohr, AB Mahmoud, N Grigoriou Sustainable Production and Consumption 31, 384-396, 2022 | 51 | 2022 |
| The dark side of artificial intelligence in retail innovation AB Mahmoud, S Tehseen, L Fuxman Retail futures, 165-180, 2020 | 50 | 2020 |
| Locus of control as a moderator of the effects of COVID‐19 perceptions on job insecurity, psychosocial, organisational, and job outcomes for MENA region hospitality employees AB Mahmoud, WD Reisel, L Fuxman, D Hack‐Polay European Management Review 19 (2), 313-332, 2022 | 48 | 2022 |
| Who’s more vulnerable? A generational investigation of COVID-19 perceptions’ effect on Organisational citizenship Behaviours in the MENA region: job insecurity … AB Mahmoud, D Hack-Polay, WD Reisel, L Fuxman, N Grigoriou, I Mohr, ... BMC Public Health 21, 1-17, 2021 | 48 | 2021 |
| A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa AB Mahmoud, D Hack-Polay, N Grigoriou, I Mohr, L Fuxman Journal of Brand Management 28 (5), 526, 2021 | 44 | 2021 |
| Email is evil! Behavioural responses towards permission-based direct email marketing and gender differences AB Mahmoud, N Grigoriou, L Fuxman, D Hack-Polay, FB Mahmoud, ... Journal of Research in Interactive Marketing 13 (2), 227-248, 2019 | 44 | 2019 |
| Assessing patients’ perception of health care service quality offered by COHSASA-accredited hospitals in Nigeria AB Mahmoud, T Ekwere, L Fuxman, AA Meero Sage Open 9 (2), 2158244019852480, 2019 | 44 | 2019 |
| Ethical dilemmas of doing business in post-Soviet Ukraine L Fuxman Journal of Business Ethics 16, 1273-1282, 1997 | 41 | 1997 |
| Digital advertising: A more effective way to promote businesses’ products L Fuxman, H Elifoglu, C Chao, T Li Journal of Business Administration Research 3 (2), 59-67, 2014 | 39 | 2014 |
| Pandemic pains to Instagram gains! COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in sub-Saharan Africa: tech-native vs non-native generations AB Mahmoud, J Ball, D Rubin, L Fuxman, I Mohr, D Hack-Polay, ... Journal of Marketing Communications 28 (8), 864-888, 2022 | 35 | 2022 |
| The Janus‐faced effects of COVID‐19 perceptions on family healthy eating behavior: Parent’s negative experience as a mediator and gender as a moderator AB Mahmoud, D Hack‐Polay, L Fuxman, M Nicoletti Scandinavian Journal of Psychology 62 (4), 586-595, 2021 | 30 | 2021 |
| No one is safe! But who’s more susceptible? Locus of control moderates pandemic perceptions’ effects on job insecurity and psychosocial factors amongst MENA … AB Mahmoud, WD Reisel, D Hack-Polay, L Fuxman BMC Public Health 21, 1-13, 2021 | 29 | 2021 |
| Chinese students' decisions for studying in US colleges: An exploratory investigation N Hegarty, L Fuxman, IH Elifoglu, CN Chao Review of Business 34 (1), 81, 2013 | 18 | 2013 |
| Political advertising effectiveness in war-time Syria AB Mahmoud, N Grigoriou, L Fuxman, WD Reisel Media, War & Conflict 13 (4), 375-398, 2020 | 15 | 2020 |
| Job satisfaction as a mediator between performance appraisal effectiveness and organisational outcomes in the Caribbean AB Mahmoud, M Sitladin, S Tehseen, L Fuxman, WD Reisel, ... British Academy of management, 2020 | 15 | 2020 |
