Inbound marketing vs. outbound marketing: independent or complementary strategies C Dakouan, R Benabdelouahed, H Anabir Expert Journal of Marketing 7 (1), 1-6, 2019 | 171 | 2019 |
The use of artificial intelligence in social media: opportunities and perspectives R Benabdelouahed, C Dakouan Expert journal of marketing 8 (1), 82-87, 2020 | 34 | 2020 |
Digital inbound marketing: particularities of business-to-business and business-to-customer strategies M Chouaib Dakouan, M Redouane Benabdelouahed Strategic Innovative Marketing and Tourism: 7th ICSIMAT, Athenian Riviera …, 2019 | 25 | 2019 |
Exploratory Study: How Social Networks Effect the Purchasing Intentions of Moroccan Consumers? M Chouaib Dakouan, M Redouane Benabdelouahed Strategic Innovative Marketing and Tourism: 7th ICSIMAT, Athenian Riviera …, 2019 | 1 | 2019 |
L'influence de la valeur à vie d’un client sur la performance marketing des entreprises de services: Elaboration d'un modèle conceptuel théorique Y AOUAD, A BOUATERIA, C DAKOUAN International Journal of Strategic Management and Economic Studies (IJSMES …, 2024 | | 2024 |
Content-Marketing-und Inbound-Marketing-Praktiken: Überprüfung der theoretischen Literatur [Content marketing and inbound marketing practices: Review of theoretical literature] C Dakouan, R Benabdelouahed, O El Bekkali HAL Post-Print, 2024 | | 2024 |
Content-Marketing-und Inbound-Marketing-Praktiken: Überprüfung der theoretischen Literatur C Dakouan, R Benabdelouahed, O El Bekkali HAL, 2024 | | 2024 |
Le marketing de contenu et les pratiques de l'inbound marketing: Revue de littérature théorique C Dakouan, R Benabdelouahed, O El Bekkali African Scientific Journal, 2024 | | 2024 |
Strategic innovative marketing and tourism A Kavoura, E Kefallonitis, P Theodoridis, D Chouaib Springer Proceedings in Business and Economics, seen at https://doi. org/10 …, 2019 | | 2019 |
FROM MARKETING 1.0 TO MARKETING 4.0: A WEB-ORIENTED EVOLUTION C DAKOUAN, R BENABDELOUAHED, A BOUATERIA, O EL BEKKALI | | |