| Pengaruh Brand Personality, Brand Experience, Self-Brand Connection, Brand Love & Brand Trust terhadap Brand Loyalty Kosmetik Wardah J Siahaan, TN Marchelin, CA Wijayanti Journal of Management and Business Review 20 (1), 34-54, 2023 | 11 | 2023 |
| The impact of hedonic and utilitarian dimension in mobile service banking quality towards relationship quality J Siahaan, YR Kristiyono, AB Sitorus, ED Saputra Jurnal Manajemen dan Pemasaran Jasa 14 (2), 260-281, 2021 | 8 | 2021 |
| ANTESEDEN DARI TEORI UTAUT DAN KONSEKUENSINYA (STUDI EMPIRIS PURCHASE INTENTION GENERASI Z) VVG Juniarty ULTIMA Management 13 (Desember 2021), 197-222, 2021 | 4 | 2021 |
| The sensational impact of YouTube advertising on purchase intentions based on boosting e-commerce sales in Jabodetabek YR Kristiyono, T Pratama, J Siahaan Jurnal Manajemen dan Pemasaran Jasa 16 (1), 79-96, 2023 | 3 | 2023 |
| Pengaruh Brand Personality, Brand Experience, dan Self-Brand Connection pada Brand Loyalty Pengguna Iphone J Siahaan | 1 | 2020 |
| ANTECEDENTS OF SECOND-HAND CLOTHES PURCHASE INTENTION AT THRIFT STORES CA Wijayanti, J Siahaan, JS Sembel Proceeding National Conference Business, Management, and Accounting (NCBMA …, 2024 | | 2024 |
| Unveiling the Impact of Audience Involvement, Celebrity Worship, Brand Awareness, and Perceived Product Quality on Purchase and Visit Intentions J Siahaan, YY Sari, CA Wijayanti Journal of Management and Business Review 21 (2), 200-220, 2024 | | 2024 |
| Nurturing Entrepreneurial Aspirations: The Impact of Perceived Desirability, Feasibility, Action Propensity, and Entrepreneurship Education among University Students J Siahaan, VA Goenawan Proceeding of International Conference on Entrepreneurship (IConEnt) 3, 199-216, 2023 | | 2023 |
| The Impact of Functional Brand Qualities and Intangible Brand Qualities Towards Perceived Value for Millennials in Indonesia J Siahaan, YR Kristiyono, CG Lin Proceeding of International Conference on Global Innovation and Trend in …, 2022 | | 2022 |
