| Reassurance or Reason for Concern: Security Forces as a Crisis Management Strategy O Cruz-Milán, JJ Simpson, PM Simpson, W Choi Tourism Management 56 (October), 114-125, 2016 | 64 | 2016 |
| Attitude Towards Immigrants and Security: Effects on Destination-loyal Tourist JJ Simpson, PM Simpson, O Cruz-Milán Tourism Management 57 (December), 373-386, 2016 | 63 | 2016 |
| Plog's Model of Personality-Based Psychographic Traits in Tourism: A Review of Empirical Research O Cruz-Milan Tourism Planning and Destination Marketing, 49-74, 2018 | 32 | 2018 |
| Assessing the role of venturesomeness in a destination consumer-based brand equity model O Cruz-Milán Journal of Hospitality and Tourism Insights 6 (1), 324-343, 2023 | 23 | 2023 |
| Plog's Model of Typologies of Tourists O Cruz-Milan The SAGE International Encyclopedia of Travel & Tourism, 954-956, 2017 | 23 | 2017 |
| Hotels’ marketing mix responses at insecurity-stricken destinations: A study in the U.S.-Mexico border O Cruz-Milan International Hospitality Review, 2021 | 22 | 2021 |
| Perceived Crime and Violence: Effects on Winter Migrants P Simpson, O Cruz-Milán, J Gressel Journal of Travel Research 53 (5), 597-609, 2014 | 18 | 2014 |
| Integrating Venturesomeness and Consumption Needs: Effects on Destination Choice along the TALC O Cruz-Milán Journal of Travel & Tourism Marketing 36 (6), 748-768, 2019 | 15 | 2019 |
| Effects of COVID-19 on variations of taxpayers in tourism-reliant regions: the case of the Mexican Caribbean O Cruz-Milan, S Lagunas-Puls Journal of Risk and Financial Management 14 (12), 578, 2021 | 8 | 2021 |
| Relación del Rendimiento de una Empresa, con su Tamaño, Uso de la Tecnología y la Capacitación: Análisis de las PYMEs de Servicios en un Destino Turístico O Cruz Milán, R Jimeno Espadas, R Sonda de la Rosa Teoría y Praxis 15, 36-58, 2014 | 8 | 2014 |
| Destination brand personality self-congruity and crime perceptions: Effects on travel intentions O Cruz-Milán, I Castillo-Ortiz Journal of Destination Marketing & Management 28, 100781, 2023 | 6 | 2023 |
| Loyalty in the Time of COVID-19: A Review of the Literature in Tourism Destination Settings O Cruz-Milán Frontiers in Psychology 14, 1119737, 2023 | 6 | 2023 |
| Hotels’ marketing mix responses at insecurity-stricken destinations: a study in the US–Mexico border’, International Hospitality Review, ahead-of-p (ahead-of-print) O Cruz-Milan | 5 | 2021 |
| Destination Choice in Novel and Mature Destinations: Effects of Psychographic Traits and Anticipated Need Congruity on Tourist Intentions O Cruz-Milan University of Texas Rio Grande Valley, 2016 | 5 | 2016 |
| Evaluating the Effects of an Online Marketing Program: The Case of Mexico’s National Tourism Promotion Board O Cruz-Milan, V Avsar Journal of Global Scholars of Marketing Science, 2021 | 4 | 2021 |
| The SAGE International Encyclopedia of Travel & Tourism O Cruz-Milán Texas: SAGE Publication, 2017 | 4 | 2017 |
| El Potencial Turístico en el Ejido de Nuevo Xcan, Municipio de Lázaro Cárdenas, Quintana Roo R Jimeno Espadas, O Cruz Milan Turismo Rural en México: Complemento o Exclusión en el Desarrollo …, 2011 | 4 | 2011 |
| A Review of Empirical Research on Plog's Psychographics in Tourism O Cruz-Milán Tourism Planning and Destination Marketing, 2nd Edition, 1-32, 2024 | 2 | 2024 |
| La Construcción Teórica en la Investigación en Administración y Mercadotecnia Turística en México O Cruz Milán De la Dimensión Teórica al Abordaje Empírico del Turismo en México …, 2014 | 2 | 2014 |
| One model, one construct, different psychographic measures: A comparison of three scales of allocentrism-psychocentrism O Cruz-Milán Tourism and Hospitality Research 23 (4), 471-493, 2023 | 1 | 2023 |
