| Looking forward, looking back: anticipation is more evocative than retrospection. L Van Boven, L Ashworth Journal of Experimental Psychology: General 136 (2), 289, 2007 | 368 | 2007 |
| Marketing dataveillance and digital privacy: Using theories of justice to understand consumers’ online privacy concerns L Ashworth, C Free Journal of business ethics 67, 107-123, 2006 | 272 | 2006 |
| No one wants to look cheap: Trade‐offs between social disincentives and the economic and psychological incentives to redeem coupons L Ashworth, PR Darke, M Schaller Journal of Consumer Psychology 15 (4), 295-306, 2005 | 226 | 2005 |
| Great expectations and broken promises: Misleading claims, product failure, expectancy disconfirmation and consumer distrust PR Darke, L Ashworth, KJ Main Journal of the Academy of Marketing Science 38, 347-362, 2010 | 201 | 2010 |
| Damage from corrective advertising: Causes and cures PR Darke, L Ashworth, RJB Ritchie Journal of Marketing 72 (6), 81-97, 2008 | 113 | 2008 |
| The importance and functional significance of affective cues in consumer choice PR Darke, A Chattopadhyay, L Ashworth Journal of Consumer Research 33 (3), 322-328, 2006 | 93 | 2006 |
| Why do we care what others pay? The effect of other consumers’ prices on inferences of seller (dis) respect and perceptions of deservingness violation L Ashworth, L McShane Journal of Retailing 88 (1), 145-155, 2012 | 86 | 2012 |
| Why on earth do consumers have relationships with marketers? Toward understanding the functions of brand relationships L Ashworth, P Dacin, M Thomson Handbook of brand relationships, 104-128, 2014 | 74 | 2014 |
| The CIO stereotype: Content, bias, and impact PA Gonzalez, L Ashworth, J McKeen The Journal of Strategic Information Systems 28 (1), 83-99, 2019 | 45 | 2019 |
| Risking the self: the impact of self-esteem on negative word-of-mouth behavior M Philp, MA Pyle, L Ashworth Marketing Letters 29, 101-113, 2018 | 36 | 2018 |
| I should have known better!: When firm-caused failure leads to self-image concerns and reduces negative word-of-mouth M Philp, L Ashworth Journal of Business Research 116, 283-293, 2020 | 20 | 2020 |
| The role of dominance in the appeal of violent media depictions L Ashworth, M Pyle, E Pancer Journal of Advertising 39 (4), 121-134, 2010 | 20 | 2010 |
| Inferred respect: a critical ingredient in customer satisfaction L Ashworth, MA Bourassa European Journal of Marketing 54 (10), 2447-2476, 2020 | 18 | 2020 |
| Respect in buyer/seller relationships MA Bourassa, PH Cunningham, L Ashworth, J Handelman Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2018 | 17 | 2018 |
| The rules of exchange: The role of an exchange surplus in producing the endowment effect L Ashworth, PR Darke, L McShane, T Vu Organizational Behavior and Human Decision Processes 152, 11-24, 2019 | 9 | 2019 |
| Going with Your'Gut Feeling': The Importance and Functional Significance of Affective Cues in Consumer Judgment and Choice PR Darke, A Chattopadhyay, L Ashworth Sauder School of Business Working Paper, 2002 | 8 | 2002 |
| Concealing your consumer stupidity: how the fear of appearing as an incompetent consumer reduces negative word-of-mouth M Philp, L Ashworth ACR North American Advances, 2013 | 7 | 2013 |
| When brand representatives act as sales associates: Mechanisms and effects of native selling and its disclosure J Held, M Stieler, CC Germelmann, L Ashworth Marketing: ZFP–Journal of Research and Management 39 (1), 44-57, 2017 | 4 | 2017 |
| Buying violence: Understanding the appeal of violence in popular media L Ashworth, E Pancer, M Pyle ACR North American Advances, 2011 | 4 | 2011 |
| Not your typical leader? How perceptions of CIOs compare to other members of the top management team PA Gonzalez, L Ashworth Communications of the Association for Information Systems 49 (1), 25, 2021 | 3 | 2021 |
