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Monali Hota
Monali Hota
Assistant Professor of Marketing, IESEG School of Management, Lille Catholic University
在 ieseg.fr 的电子邮件经过验证
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引用次数
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年份
Using values and shopping styles to identify fashion apparel segments
FJ Sarabia‐Sanchez, MD De Juan Vigaray, M Hota
International journal of retail & distribution management 40 (3), 180-199, 2012
632012
The relative influence of consumer socialization agents on children and adolescents: Examining the past and modeling the future
M Hota, RL McGuiggan
European Advances in Consumer Research. Vol. 7: Proceedings of 2005 European …, 2006
602006
Can Public-Service Advertising Change Children’s Nutrition Habits? The Impact of Relevance and Familiarity
M Hota, R Chumpitaz, A Cousin
Journal of Advertising Research, 2010
492010
Consumer socialization in childhood and adolescence: Impact of psychological development and family structure
M Hota, F Bartsch
Journal of Business Research 105, 11-20, 2019
452019
The impact of visual and child-oriented packaging elements versus information on children’s purchase influence across various age groups
M Hota, K Charry
International Journal of Retail & Distribution Management 42 (11/12), 1069-1082, 2014
302014
SCHWARTZ VALUES, CONSUMER VALUES AND SEGMENTATION: THE SPANISH FASHION APPAREL CASE
MDDJ Vigaray, M Hota
192008
A real child in a virtual world: Exploring whether children’s participation in MMORPGs transforms them into virtual retail shoppers
M Hota, M Derbaix
International Journal of Retail & Distribution Management 44 (11), 1132-1148, 2016
132016
Children as actors of tomorrow’s hypermarket experience
MD De-Juan-Vigaray, M Hota
International journal of retail & distribution management 47 (6), 699-711, 2019
112019
Family size, structure and composition: influence on development of children as consumers
N Challa, A Singh, M Fosado, J Harjani, M Hota
IESEG School of Management, https://www. ieseg. fr/wp-content/uploads/2012/03, 2016
42016
Case Study 7: Häagen-Dazs China: The Luxury Icing on the Cream
D Newlands, M Hota
Services Marketing Cases in Emerging Markets: An Asian Perspective, 77-88, 2017
32017
How Can Child Oriented Marketing Induce Lifetime Loyalty in Children
O Bourquin, D Gulic, K Hofer, MDP Osornio, M Hota
Working Paper Series, 2016
12016
A real child in a virtual world: Children's motives for participating in virtual gaming communities
M Hota, M Derbaix
¡ ESEG working series, MKT-01, 2014
12014
The impact of visual and child-oriented packaging elements on children’s purchase influence across various age groups
K Charry, M Hota
International Journal of Retail and Distribution Management 42, 2014
12014
The relative influence of consumer socialisation agents on children and adolescents: the impact of stages of internal development and surrounding cultural context
M Hota
PQDT-Global, 2006
12006
Is Aldersonian theory relevant in today's contexts?-an illustrative case
M Hota, LC Young
Australian and New Zealand Marketing Academy Conference, 2003
12003
Case Study 2: Starbucks Philippines: Brewing a Filipino-American Experience
M Hota, D Newlands
Services Marketing Cases in Emerging Markets: An Asian Perspective, 17-25, 2017
2017
Designing Effective Pro-Nutrition Public Service Announcements for Children: The Impact of Child-Relevance and Campaign Familiarity.
M Hota, R Chumpitaz, A Cousin
Journal of Advertising Research 50 (4), 460-477, 2010
2010
Buzz Marketing, Product Placement and Subtle Communication
M Hota, D Newlands
2009
Kids Commercials and Commercials in the Asia Pacific: Whose Responsibility is it Anyway?
M Hota, R Mcguiggan
Association for Consumer Research Asia Pacific Conference, 2006
2006
THE INTERPLAY BETWEEN AGE AND INTIMATE CULTURE OF THE FAMILY IN CHILDREN’S CONSUMER SOCIALISATION
M HOTA, R McGUIGGAN, S GLASER
3rd International Colloquium on Kids and Retailing:“Wellbeing of the child”, 160, 0
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