Consumer behaviour in sport and events D Funk, K Alexandris, H McDonald Routledge, 2008 | 437 | 2008 |
A comparison of online and postal data collection methods in marketing research H McDonald, S Adam Marketing Intelligence & Planning 21 (2), 85-95, 2003 | 338 | 2003 |
Predicting behavioral loyalty through corporate social responsibility: The mediating role of involvement and commitment Y Inoue, DC Funk, H McDonald Journal of business research 75, 46-56, 2017 | 207 | 2017 |
Sport consumer behaviour: Marketing strategies K Alexandris, H McDonald, D Funk Routledge, 2016 | 154 | 2016 |
The factors influencing churn rates among season ticket holders: an empirical analysis. H McDonald Journal of Sport Management 24 (6), 676-701, 2010 | 143 | 2010 |
Exploring PERMA in spectator sport: Applying positive psychology to examine the individual-level benefits of sport consumption JP Doyle, K Filo, D Lock, DC Funk, H McDonald Sport Management Review 19 (5), 506-519, 2016 | 141 | 2016 |
Examining the longitudinal structure, stability, and dimensional interrelationships of team identification D Lock, DC Funk, JP Doyle, H McDonald Journal of Sport Management 28 (2), 119-135, 2014 | 127 | 2014 |
Examining customer evaluations across different self-service technologies N Robertson, H McDonald, C Leckie, L McQuilken Journal of Services Marketing 30 (1), 88-102, 2016 | 126 | 2016 |
The development and change of brand associations and their influence on team loyalty over time T Kunkel, JP Doyle, DC Funk, J Du, H McDonald Journal of Sport Management 30 (2), 117-134, 2016 | 119 | 2016 |
Fantasy sport participation as a complement to traditional sport consumption AJ Karg, H McDonald Sport Management Review 14 (4), 327-346, 2011 | 107 | 2011 |
A defection analysis of lapsed season ticket holders: a consumer and organizational study. H McDonald, C Stavros Sport Marketing Quarterly 16 (4), 218-229, 2007 | 102 | 2007 |
Managing co-creation in professional sports: The antecedents and consequences of ritualized spectator behavior H McDonald, AJ Karg Sport Management Review 17 (3), 292-309, 2014 | 101 | 2014 |
Understanding the antecedents to public interest and engagement with heritage H McDonald European Journal of Marketing 45 (5), 780-804, 2011 | 97 | 2011 |
‘I was there from the start’: The identity-maintenance strategies used by fans to combat the threat of losing JP Doyle, D Lock, DC Funk, K Filo, H McDonald Sport Management Review 20 (2), 184-197, 2017 | 90 | 2017 |
Exploring sport brand double jeopardy: The link between team market share and attitudinal loyalty JP Doyle, K Filo, H McDonald, DC Funk Sport Management Review 16 (3), 285-297, 2013 | 87 | 2013 |
Measuring season ticket holder satisfaction: Rationale, scale development and longitudinal validation H McDonald, AJ Karg, A Vocino Sport Management Review 16 (1), 41-53, 2013 | 85 | 2013 |
Leveraging fans' global football allegiances to build domestic league support H McDonald, AJ Karg, D Lock Asia Pacific journal of marketing and logistics 22 (1), 67-89, 2010 | 78 | 2010 |
The uniqueness of sport: Testing against marketing's empirical laws BJ Baker, H McDonald, DC Funk Sport Management Review 19 (4), 378-390, 2016 | 76 | 2016 |
The marketing and public relations practices of Australian performing arts presenters H McDonald, P Harrison International journal of nonprofit and voluntary sector marketing 7 (2), 105-117, 2002 | 73 | 2002 |
CSR, relationship quality, loyalty and psychological connection in sports MW Nyadzayo, C Leckie, H McDonald Marketing Intelligence & Planning 34 (6), 883-898, 2016 | 72 | 2016 |