| The relationship between leisure satisfaction and life satisfaction of adolescents concerning online games EST Wang, LSL Chen, JYC Lin, MCH Wang Adolescence 43 (169), 177-185, 2008 | 215 | 2008 |
| Social support and social interaction ties on internet addiction: Integrating online and offline contexts EST Wang, MCH Wang Cyberpsychology, Behavior, and Social Networking 16 (11), 843-849, 2013 | 174 | 2013 |
| Determinants and consequences of consumer satisfaction with self‐service technology in a retail setting M Chih‐Hung Wang Managing service quality: an international journal 22 (2), 128-144, 2012 | 170 | 2012 |
| Developing service innovation capability in the hotel industry TW Tang, MCH Wang, YY Tang Service Business 9, 97-113, 2015 | 135 | 2015 |
| Soft power and desirable relationship outcomes: the case of Zimbabwean distribution channels R Chinomona, JYC Lin, MCH Wang, JMS Cheng Journal of African Business 11 (2), 182-200, 2010 | 99 | 2010 |
| The purchasing impact of fan identification and sports sponsorship M Chih‐Hung Wang, M Jain, J Ming‐Sung Cheng, G Kyaw‐Myo Aung Marketing Intelligence & Planning 30 (5), 553-566, 2012 | 89 | 2012 |
| Examining the antecedents of sport team brand equity: A dual-identification perspective MCH Wang, YY Tang Sport Management Review 21 (3), 293-306, 2018 | 77 | 2018 |
| The determinants of the sports team sponsor's brand equity: a cross-country comparison in Asia MCH Wang, JMS Cheng, BM Purwanto, K Erimurti International Journal of Market Research 53 (6), 811-829, 2011 | 68 | 2011 |
| Information quality, online community and trust: a study of antecedents to shoppers' website loyalty MCH Wang, EST Wang, JMS Cheng, AFL Chen International Journal of Electronic Marketing and Retailing 2 (3), 203-219, 2009 | 60 | 2009 |
| Investigating the different congruence effects on sports sponsor brand equity MCH Wang International Journal of Sports Marketing and Sponsorship 18 (2), 196-211, 2017 | 36 | 2017 |
| Hybrid convenience stores–the changing role of convenience stores in Taiwan J Ming‐Sung Cheng, C Blankson, B Sutikno, MCH Wang Asia Pacific Journal of Marketing and Logistics 21 (3), 417-432, 2009 | 27 | 2009 |
| Consumer involvement and brand loyalty in services: evidence from the commercial airline industry in Taiwan LSL Chen, MCH Wang, JMS Cheng, H Kuntjara International Journal of Services and Standards 4 (4), 437-452, 2008 | 22 | 2008 |
| The influence of the provision of online channel functions on exporting channel performance: the moderating effect of international experience MCH Wang, S Khalil, C Blankson, JMS Cheng Journal of Global Marketing 24 (2), 125-135, 2011 | 13 | 2011 |
| Investigating the Dual Congruence Effects on Digital Influencers' Self-Brand Engagement. MCH Wang, YY Tang, CY Lin, CY Lin International Journal of Information & Management Sciences 32 (4), 2021 | 2 | 2021 |
| EXPLORING THE EFFECTS OF SOCIAL MEDIA-BASED BRAND COMMUNITY ENVIRONMENT ON CONSUMER BRAND EVALUATION MCH Wang, YY Tang 2018 Global Marketing Conference at Tokyo, 668-668, 2018 | 1 | 2018 |
| The benefits of high performance human resource practices in the implementation of an artistic strategy in the hotel industry TW Tang, YY Tang, MCH Wang, TC Wang Handbook of Human Resource Management in the Tourism and Hospitality …, 2018 | 1 | 2018 |
| The mobility value of internet services in a wireless city: The case of taipei, taiwan ANH Le, MCH Wang, JMS Cheng, SCF Huang Asian Journal of Technology Innovation 20 (1), 51-65, 2012 | 1 | 2012 |
| The distinction between the success and failure factors driving the implementation of e-channels of distribution: the case of Taiwan MCH Wang, LSL Chen, JMS Cheng, LHJ Wu International Journal of Technology Marketing 3 (2), 183-201, 2008 | | 2008 |
