| Gratitude and gratuity: a meta-analysis of research on the service-tipping relationship M Lynn, M McCall The Journal of Socio-Economics 29 (2), 203-214, 2000 | 348 | 2000 |
| The drivers of loyalty program success: An organizing framework and research agenda M McCall, C Voorhees Cornell Hospitality Quarterly 51 (1), 35-52, 2010 | 319 | 2010 |
| The effects of restaurant menu item descriptions on perceptions of quality, price, and purchase intention M McCall, A Lynn Journal of foodservice business research 11 (4), 439-445, 2008 | 247 | 2008 |
| Credit card insignia and restaurant tipping: Evidence for an associative link. M McCall, HJ Belmont Journal of Applied Psychology 81 (5), 609, 1996 | 134 | 1996 |
| Arousal and attraction: A response-facilitation alternative to misattribution and negative-reinforcement models. JB Allen, DT Kenrick, DE Linder, MA McCall Journal of Personality and Social Psychology 57 (2), 261, 1989 | 107 | 1989 |
| Beyond gratitude and gratuity: A meta-analytic review of the predictors of restaurant tipping M Lynn, M McCall | 91 | 2000 |
| Fool’s gold? Assessing the impact of the value of airline loyalty programs on brand equity perceptions and share of wallet CM Voorhees, RC White, M McCall, P Randhawa Cornell Hospitality Quarterly 56 (2), 202-212, 2015 | 56 | 2015 |
| Customer loyalty program management: What matters to the customer M McCall, D McMahon Cornell Hospitality Quarterly 57 (1), 111-115, 2016 | 54 | 2016 |
| Restaurant servers’ perceptions of customer tipping intentions M McCall, A Lynn International Journal of Hospitality Management 28 (4), 594-596, 2009 | 54 | 2009 |
| Techniques for Increasing Servers' Tips: How Generalizable Are They? M Lynn, M McCall Cornell Hospitality Quarterly 50 (2), 198-208, 2009 | 47 | 2009 |
| Physical therapists' perceptions of the roles of the physical therapist assistant AJ Robinson, M McCall, MT DePalma, D Clayton-Krasinski, S Tingley, ... Physical Therapy 74 (6), 571-582, 1994 | 35 | 1994 |
| An Evaluation of Arizona's July 1982 Drunk Driving Law: Effects on the City of Phoenix1 SG West, JT Hepworth, MA McCall, JW Reich Journal of Applied Social Psychology 19 (14), 1212-1237, 1989 | 33 | 1989 |
| Customer loyalty: a new look at the benefits of improving segmentation efforts with rewards programs C Voorhees, M McCall, R Calantone | 30 | 2011 |
| Microcelebrity: the impact of information source, hotel type, and misleading photos on consumers’ responses L Zhang, PJ Kuo, M McCall Cornell Hospitality Quarterly 60 (4), 285-297, 2019 | 29 | 2019 |
| Physical therapist assistants' perceptions of the documented roles of the physical therapist assistant AJ Robinson, MT DePalma, M McCall Physical Therapy 75 (12), 1054-1064, 1995 | 28 | 1995 |
| Credit cues and impression management: a preliminary attempt to explain the credit card effect M McCall, J Trombetta, A Gipe Psychological Reports 95 (1), 331-337, 2004 | 23 | 2004 |
| Value, quality, and price knowledge as predictors of restaurant price sensitivity M McCall, CL Bruneau Journal of Foodservice Business Research 13 (4), 304-310, 2010 | 22 | 2010 |
| Increasing perceptions of disease vulnerability through imagery MT DePalma, M McCall, G English Journal of American College Health 44 (5), 227-234, 1996 | 22 | 1996 |
| Using intellectual capital to enhance performance in the hospitality industry GS Erickson, M McCall Journal of Competitiveness Studies 20 (1/2), 58, 2012 | 19 | 2012 |
| Decision Theory and the Sale of Alcohol1 M McCall Journal of Applied Social Psychology 24 (18), 1593-1611, 1994 | 19* | 1994 |
