How Cognitive Style Influences the Mental Accounting System:Role of Analytic versus Holistic Thinking MT Hossain Journal of Consumer Research (https://doi.org/10.1093/jcr/ucy020), 2018 | 87 | 2018 |
Suckers in the morning, skeptics in the evening: Time-of-Day effects on consumers’ vigilance against manipulation MT Hossain, R Saini Marketing Letters 25, 109-121, 2014 | 31 | 2014 |
Free indulgences: Enhanced zero-price effect for hedonic options MT Hossain, R Saini International Journal of Research in Marketing 32 (4), 457-460, 2015 | 29 | 2015 |
Environmental performance, environmental management and company valuation R Abrams, S Han, MT Hossain Journal of Global Responsibility 12 (4), 400-415, 2021 | 26 | 2021 |
Relational communication and illusionary loyalty: Moderating role of self-construal MT Hossain, LB Chonko Industrial Marketing Management, 2017 | 24 | 2017 |
Differential effects of pay-it-forward and direct-reciprocity on prosocial behavior Z Yang, N Janakiraman, MT Hossain, DB Grisaffe Journal of Business Research 121, 400-408, 2020 | 14 | 2020 |
Satisfactory listening: The differential role of salesperson communication in (co) creating value for B2B buyers MT Hossain, JR Gilbert Industrial Marketing Management 98, 222-240, 2021 | 11 | 2021 |
Outwitting the rational mind: How effortful thinking influences price cognition MT Hossain, Z Yang Journal of Behavioral Decision Making 32 (3), 280-296, 2019 | 5 | 2019 |
Effect of thinking style on donation: Moderating role of cause type MT Hossain, Z Yang Advances in Consumer Research 42, 512-513, 2014 | 2 | 2014 |
The effect of marketing communication on individuals' gift-giving: Role of cause type, appeal characteristics, and donor mindset MT Hossain The University of Texas at Arlington, 2014 | 1 | 2014 |
Continued goal pursuit in time-bound goals A Nagpal, A Khare, MT Hossain Marketing Letters, 1-13, 2024 | | 2024 |
Role of Transactional Vs. Relational Requests in Influencing Donation Intention M Hossain, Z Yang ACR North American Advances, 2013 | | 2013 |
The Hedonic-Shift For Freebies: How Preference For Hedonic Options Disproportionately Enhanced When Their Price Falls to Zero M Hossain, R Saini ACR North American Advances, 2013 | | 2013 |
Cognitive Motivation and Its Impact on Price Cognition M Hossain, R Saini ACR North American Advances, 2013 | | 2013 |
Contact Quality of the Salesperson and its Impact on Customer Delight MT Hossain, LB Chonko ADVANCES IN MARKETING, 227, 2011 | | 2011 |