bernard cova 个人学术档案 - 学术资源搜索

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	总计	2019 年至今
引用	26292	8583
h 指数	67	43
i10 指数	193	109

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Antonella CaruBocconi University在 unibocconi.it 的电子邮件经过验证
Daniele DalliUniversity of Pisa在 unipi.it 的电子邮件经过验证
Veronique Cova; Véronique Aubertprofesseur Consumer Research, Aix-Marseille Université在 iae-aix.com 的电子邮件经过验证
Gregorio FuschilloAssociate Professor of Marketing Kedge Business School在 kedgebs.com 的电子邮件经过验证
Avi ShankarUniversity of Bath在 bath.ac.uk 的电子邮件经过验证
Robert SpencerKEDGE在 kedgebs.com 的电子邮件经过验证
Per SkålénProfessor of Business Administration, Karlstad University在 kau.se 的电子邮件经过验证
Robert V. KozinetsProfessor, University of Southern California在 usc.edu 的电子邮件经过验证
Julien CaylaAssociate Professor of Marketing, Nanyang Business School在 ntu.edu.sg 的电子邮件经过验证
Simone GuerciniUniversity of Florence在 unifi.it 的电子邮件经过验证
Pervez N. GhauriProfessor of International Business,Birmingham Business School, University of Birmingham, UK在 bham.ac.uk 的电子邮件经过验证
marc filserProfesseur émérite, Université de Bourgogne在 u-bourgogne.fr 的电子邮件经过验证
Marcel SaucetResearcher Associate and Professor, University of San Diego在 sandiego.edu 的电子邮件经过验证
Dominique Roux BauhainUniversité de Reims Champagne-Ardenne在 univ-reims.fr 的电子邮件经过验证
Michael SW LeeThe University of Auckland Business School在 auckland.ac.nz 的电子邮件经过验证
Lionel MalteseMaître de Conférences Aix Marseille Université, CERGAM, Professeur associé Kedge Business School,在 univ-amu.fr 的电子邮件经过验证
Simona D'AntoneAssociate Professor of Marketing, Kedge Business School在 kedgebs.com 的电子邮件经过验证
Pauline MaclaranProfessor of Marketing & Consumer Research在 rhul.ac.uk 的电子邮件经过验证
Frederic PREVOTKEDGE Business School在 kedgebs.com 的电子邮件经过验证
Risto T. SalminenProfessor of industrial management, esp. industrial marketing, Lappeenranta University of在 lut.fi 的电子邮件经过验证

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bernard cova

Professor of Marketing, Kedge Business School

在 kedgebs.com 的电子邮件经过验证

Consumer Culture Theory


标题按引用次数排序按年份排序按标题排序	引用次数引用次数	年份
Revisiting consumption experience: A more humble but complete view of the concept A Carù, B Cova Marketing theory 3 (2), 267-286, 2003	1859	2003
Tribal marketing: The tribalisation of society and its impact on the conduct of marketing B Cova, V Cova European journal of marketing 36 (5/6), 595-620, 2002	1813	2002
Community and consumption: Towards a definition of the “linking value” of product or services B Cova European journal of marketing 31 (3/4), 297-316, 1997	1785	1997
Brand community of convenience products: new forms of customer empowerment–the case “my Nutella The Community” B Cova, S Pace European journal of marketing 40 (9/10), 1087-1105, 2006	1412	2006
Working consumers: the next step in marketing theory? B Cova, D Dalli Marketing theory 9 (3), 315-339, 2009	1212	2009
Consuming experiences: An introduction A Carù, B Cova Consuming experience, 3-16, 2013	834	2013
Consumer tribes B Cova, RV Kozinets, A Shankar Routledge, 2007	788	2007
Marketing solutions in accordance with the SD logic: Co-creating value with customer network actors B Cova, R Salle Industrial marketing management 37 (3), 270-277, 2008	712	2008
Critical perspectives on consumers’ role as ‘producers’: Broadening the debate on value co-creation in marketing processes B Cova, D Dalli, D Zwick Marketing theory 11 (3), 231-241, 2011	582	2011
Servicescapes: From modern non-places to postmodern common places V Aubert-Gamet, B Cova Journal of business research 44 (1), 37-45, 1999	493	1999
Expériences de consommation et marketing expérientiel A Carù, B Cova Revue française de gestion, 353-367, 2015	406	2015
Tribal aspects of postmodern consumption research: the case of French in‐line roller skaters B Cova, V Cova Journal of Consumer Behaviour: An International Research Review 1 (1), 67-76, 2001	406	2001
Counter-brand and alter-brand communities: the impact of Web 2.0 on tribal marketing approaches B Cova, T White Journal of Marketing Management 26 (3-4), 256-270, 2010	394	2010
Alternatives Marketing: réponses marketing aux évolutions récentes des consommateurs V Cova, B Cova Dunod, 2001	394	2001
How to facilitate immersion in a consumption experience: Appropriation operations and service elements A Carù, B Cova Journal of Consumer Behaviour: An International Research Review 5 (1), 4-14, 2006	392	2006
The postmodern explained to managers: Implications for marketing B Cova Business Horizons 39 (6), 15-24, 1996	341	1996
Approche empirique de l'immersion dans l'expérience de consommation: les opérations d'appropriation A Carù, B Cova Recherche et Applications en Marketing (French Edition) 18 (2), 47-65, 2003	316	2003
Project marketing: Beyond competitive bidding B Cova, PN Ghauri, R Salle HAL Post-Print, 2002	314	2002
Selling pain to the saturated self R Scott, J Cayla, B Cova Journal of Consumer Research 44 (1), 22-43, 2017	302	2017
Il marketing tribale: legame, comunità, autenticità come valori del marketing mediterraneo B Cova, G Fuschillo, M Scotti Il sole 24 ore, 2010	290	2010

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