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Mara NORMANDO
Mara NORMANDO
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Sustainability advocacy antecedents: how social media content influences sustainable behaviours among Generation Z
MG Confetto, C Covucci, F Addeo, M Normando
Journal of Consumer Marketing 40 (6), 758-774, 2023
272023
Diversity and inclusion in employer branding: an explorative analysis of European companies' digital communication
MG Confetto, A Ključnikov, C Covucci, M Normando
Employee Relations: The International Journal 45 (7), 121-139, 2023
162023
Brand activism for sustainable development goals: A comparative analysis in the beauty and personal care industry
MG Confetto, M Palazzo, MA Ferri, M Normando
Sustainability 15 (7), 6245, 2023
52023
Travelling in the digital era: a systematic literature review of digital technologies' influence on the travel experience
MG Confetto, P Lucia, M Normando
PROCEEDINGS OF THE CONFERENCE ON MANAGING TOURISM ACROSS CONTINENTS: VOLUME …, 2024
2024
Digital free tourism: un’indagine esplorativa sul desiderio di disconnessione in vacanza. Opportunità per il settore dell’hospitality
M Normando, V D'Auria, MG Confetto, F Addeo
Proceedings. XX SIM Conference, 1-20, 2023
2023
Brand activism e Generazione Z: social media content per l’advocacy della sostenibilità
MG Confetto, C Covucci, F Addeo, M Normando
Proceedings. XIX SIM Conference, 1-12, 2022
2022
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