| Social media advertising value: The case of transitional economies in Southeast Asia W Van-Tien Dao, A Nhat Hanh Le, J Ming-Sung Cheng, D Chao Chen International journal of Advertising 33 (2), 271-294, 2014 | 406 | 2014 |
| Consumer attitudes and interactive digital advertising JMS Cheng, C Blankson, EST Wang, LSL Chen International journal of advertising 28 (3), 501-525, 2009 | 255 | 2009 |
| Why do customers utilize the internet as a retailing platform? A view from consumer perceived value J Ming‐Sung Cheng, E Shih‐Tse Wang, J Ying‐Chao Lin, SD Vivek Asia Pacific journal of marketing and logistics 21 (1), 144-160, 2009 | 206 | 2009 |
| The performance implications of power–trust relationship: The moderating role of commitment in the supplier–retailer relationship M Jain, S Khalil, WJ Johnston, JMS Cheng Industrial Marketing Management 43 (2), 312-321, 2014 | 177 | 2014 |
| Have small businesses adopted the market orientation concept? The case of small businesses in Michigan C Blankson, J Ming‐Sung Cheng Journal of Business & Industrial Marketing 20 (6), 317-330, 2005 | 174 | 2005 |
| Determinants of banks selection in USA, Taiwan and Ghana C Blankson, J Ming‐Sung Cheng, N Spears International Journal of Bank Marketing 25 (7), 469-489, 2007 | 147 | 2007 |
| Consumer acceptance of the internet as a channel of distribution in Taiwan—a channel function perspective JMS Cheng, GJ Sheen, GC Lou Technovation 26 (7), 856-864, 2006 | 143 | 2006 |
| A stage model of international brand development: The perspectives of manufacturers from two newly industrialized economies—South Korea and Taiwan JMS Cheng, C Blankson, PCS Wu, SSM Chen Industrial Marketing Management 34 (5), 504-514, 2005 | 123 | 2005 |
| Determinants of joint action in international channels of distribution: The moderating role of psychic distance WJ Johnston, S Khalil, M Jain, JMS Cheng Journal of International Marketing 20 (3), 34-49, 2012 | 109 | 2012 |
| Do consumers perceive differences among national brands, international private labels and local private labels? The case of Taiwan JMS Cheng, LSL Chen, JYC Lin, EST Wang Journal of Product & Brand Management 16 (6), 368-376, 2007 | 103 | 2007 |
| Soft power and desirable relationship outcomes: the case of Zimbabwean distribution channels R Chinomona, JYC Lin, MCH Wang, JMS Cheng Journal of African Business 11 (2), 182-200, 2010 | 99 | 2010 |
| Retail bank selection in developed and developing countries: A cross‐national study of students' bank‐selection criteria C Blankson, OE Omar, JMS Cheng thunderbird International Business review 51 (2), 183-198, 2009 | 98 | 2009 |
| Behavioral implications of international social media advertising: an investigation of intervening and contingency factors WJ Johnston, S Khalil, A Nhat Hanh Le, JMS Cheng Journal of International Marketing 26 (2), 43-61, 2018 | 96 | 2018 |
| Will eChannel additions increase the financial performance of the firm?—The evidence from Taiwan JMS Cheng, SM Tsao, WH Tsai, HHJ Tu Industrial marketing management 36 (1), 50-57, 2007 | 93 | 2007 |
| Impact of positioning strategies on corporate performance C Blankson, SP Kalafatis, JMS Cheng, C Hadjicharalambous Journal of Advertising Research 48 (1), 106-122, 2008 | 91 | 2008 |
| Understanding green purchase behavior through death anxiety and individual social responsibility: Mastery as a moderator A Rahimah, S Khalil, JMS Cheng, MD Tran, V Panwar Journal of Consumer Behaviour 17 (5), 477-490, 2018 | 90 | 2018 |
| The purchasing impact of fan identification and sports sponsorship M Chih‐Hung Wang, M Jain, J Ming‐Sung Cheng, G Kyaw‐Myo Aung Marketing Intelligence & Planning 30 (5), 553-566, 2012 | 89 | 2012 |
| The determinants of the sports team sponsor's brand equity: a cross-country comparison in Asia MCH Wang, JMS Cheng, BM Purwanto, K Erimurti International Journal of Market Research 53 (6), 811-829, 2011 | 68 | 2011 |
| Do extrinsic cues affect purchase risk at international e-tailers: The mediating effect of perceived e-tailer service quality JMS Cheng, EST Wang, JYC Lin, LSL Chen, WH Huang Journal of Retailing and Consumer Services 15 (5), 420-428, 2008 | 62 | 2008 |
| Information quality, online community and trust: a study of antecedents to shoppers' website loyalty MCH Wang, EST Wang, JMS Cheng, AFL Chen International Journal of Electronic Marketing and Retailing 2 (3), 203-219, 2009 | 60 | 2009 |
Angelina Nhat Hanh LeUniversity of Economics HCM City在 ueh.edu.vn 的电子邮件经过验证
