| Extending the broadcast: Streaming culture and the problems of digital geographies B Burroughs, A Rugg Journal of Broadcasting & Electronic Media 58 (3), 365-380, 2014 | 53 | 2014 |
| Incorporating the protests: The NFL, social justice, and the constrained activism of the “Inspire Change” campaign A Rugg Communication & Sport 8 (4-5), 611-628, 2020 | 37 | 2020 |
| America’s game: The NFL’s “Salute to Service” campaign, the diffused military presence, and corporate social responsibility A Rugg Popular Communication 14 (1), 21-29, 2016 | 36 | 2016 |
| Periscope, live-streaming and mobile video culture A Rugg, B Burroughs Geoblocking and global video culture 18, 64-73, 2016 | 35 | 2016 |
| Civilizing the child: Violence, masculinity, and race in media narratives of James Harrison A Rugg Communication & Sport 7 (1), 46-63, 2019 | 17 | 2019 |
| # VegasStrong: Sport, public memorialization, and the golden knights B Burroughs, A Rugg, D Becker, M Edgmon Communication & Sport 9 (1), 110-127, 2021 | 12 | 2021 |
| Working out their future: The NFL’s Play 60 campaign and the production of adolescent fans and players A Rugg Journal of Sport and Social Issues 43 (1), 69-88, 2019 | 8 | 2019 |
| Incorporating the protests: The NFL, social justice, and the constrained activism of the “Inspire Change” campaign. Communication & Sport, 8 (4–5), 611–628 A Rugg | 5 | 2020 |
| War of the worlds to social media J Hayes, K Battles, W Hilton-Morrow, A Rugg | 5 | 2013 |
| For the good of the game: diffusing the dangers of football through the National Football League’s ‘A Crucial Catch’campaign A Rugg Critical Public Health 30 (1), 79-90, 2020 | 3 | 2020 |
| Health communication and sport: Connections, applications, and opportunities J Applequist, TR Bell, A Bowes, BW Browning, N Butterbaugh, D Cassilo, ... Rowman & Littlefield, 2022 | 2 | 2022 |
| Corporate Social Responsibility and Health Promotion Campaigns among Major US Professional Sporting Leagues A Rugg Health Communication and Sport: Connections, Applications, and Opportunities, 47, 2022 | 2 | 2022 |
| Ruptures in the field: The NFL as global corporate media organization and American cultural industry AE Rugg The University of Iowa, 2016 | 1 | 2016 |
| The mashup as resistance?: A critique of Marxist framing in the digital age A Rugg | 1 | 2009 |
| Mixed Messages: Examining the Early Marketing of the WNBA A Rugg The Professionalisation of Women’s Sport, 89-104, 2021 | | 2021 |
| Race and Injury in American Football P Benson, J Figueroa-López, R Kuehn, A Whitaker, A Rugg The Palgrave Handbook of Sport, Politics and Harm, 173-184, 2021 | | 2021 |
