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Kunter Gunasti
Kunter Gunasti
Washington State University, Associate Professor of Marketing
在 WSU.EDU 的电子邮件经过验证 - 首页
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引用次数
引用次数
年份
Creating an environment in which youths are encouraged to eat a healthier diet
ME Goldberg, K Gunasti
Journal of Public Policy & Marketing 26 (2), 162-181, 2007
1342007
How and when alphanumeric brand names affect consumer preferences
K Gunasti, WT Ross Jr
Journal of Marketing Research 47 (6), 1177-1192, 2010
1302010
How inferences about missing attributes decrease the tendency to defer choice and increase purchase probability
K Gunasti, WT Ross
Journal of Consumer Research 35 (5), 823-837, 2009
1282009
Impact of gamification on perceptions of word-of-mouth contributors and actions of word-of-mouth consumers
L Wang, K Gunasti, R Shankar, J Pancras, R Gopal
Wang, L., Gunasti K., Shankar, R., Pancras, J. Gopal, R., Impact of …, 2018
462018
Consumer reactions to round numbers in brand names
K Gunasti, T Ozcan
Marketing Letters 27, 309-322, 2016
312016
My brand identity lies in the brand name: personified suggestive brand names
S Kara, K Gunasti, WT Ross
Journal of Brand Management 27, 607-621, 2020
302020
Original brands in competition against high quality copycats
H Nguyen, K Gunasti
European Journal of Marketing 52 (7/8), 1574-1597, 2018
232018
Is a $200 Nordstrom Gift Card Worth More or Less Than a $200 Gap Gift Card? The Asymmetric Valuations of Luxury Gift Cards
K Gunasti, E Baskin
Journal of Retailing 94 (4), 380-392, 2018
202018
Is it the ‘alpha’or the ‘numeric’: Consumers’ evaluation of letter versus number changes in alphanumeric brand names
S Kara, K Gunasti, WT Ross
Journal of Brand Management 22 (6), 515-533, 2015
182015
How competitor brand names affect within-brand choices
K Gunasti, B Devezer
Marketing Letters 27, 275, 2016
172016
Effects of search, experience and credence attributes versus suggestive brand names on product evaluations
K Gunasti, S Kara, WT Ross, Jr
European Journal of Marketing 54 (12), 2020
132020
The role of scale-induced round numbers and goal specificity on goal accomplishment perceptions
K Gunasti, T Ozcan
Marketing Letters 30, 207-217, 2019
132019
The impact of gamification on word-of-mouth effectiveness: Evidence from foursquare
L Wang, K Gunasti, R Gopal, R Shankar, J Pancras
132017
How associations between products and numbers in brand names affect consumer attitudes: Introducing multi-context numbers
T Ozcan, K Gunasti
Journal of Brand Management 26, 176-194, 2019
122019
The effects of compensatory inferences for attributes on the choice of incomplete product options
K Gunasti, WT Ross Jr
Journal of Business Research 68 (5), 1136-1144, 2015
62015
Achieving the compromise effect with missing attribute information: Introducing shadow options
K Gunasti, WT Ross Jr
ACR North American Advances 35, 748-749, 2008
42008
How language affects consumers' processing of numerical cues
K Gunasti, S Kara, WT Ross Jr, R Duclos
Journal of Consumer Behaviour 20 (2), 460-473, 2021
32021
Authenticity is in the eye of the beholder: From changes in attitudes and preferences to placebo effects
H Nguyen, K Gunasti
ACR North American Advances, 2011
32011
et Gunasti, K.(2007)
ME Goldberg
Creating an environment in which youths are encouraged to eat a healthier …, 0
3
The conflict between partnership and fairness in the decision of whom to help
M Palmeira, K Gunasti
Journal of Business Ethics 183 (4), 1173-1188, 2023
22023
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