Millennials’ purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity MS Rahman, MA Hossain, MT Hoque, MRI Rushan, MI Rahman Journal of Fashion Marketing and Management: An International Journal 25 (1 …, 2020 | 72 | 2020 |
Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage: Evidence from the manufacturing industry MA Hossain, R Agnihotri, MRI Rushan, MS Rahman, SF Sumi Industrial Marketing Management 106, 240-255, 2022 | 66 | 2022 |
Analysis of the factors that affect job satisfaction: A case study on private companies employees of Bangladesh MRI Rushan, M Rasul, GM Ullah European Journal of Business and Management 4 (04), 35-46, 2012 | 56 | 2012 |
Application of SERVQUAL model in customer service of mobile operators: a study from the context of Bangladesh MRI Rushan European Journal of Business and Management 4 (1), 47-54, 2012 | 37 | 2012 |
Effects of warranty on purchase decision of electronic products: an empirical research from the perspective of Bangladesh GM Ullah, MRI Rushan Industrial Engineering Letters 1 (1), 13-23, 2011 | 18 | 2011 |
Conceptualising online fashion brand recognition: scale development and validation MS Rahman, MA Hossain, MRI Rushan, MT Hoque, H Hassan Spanish Journal of Marketing-ESIC 24 (1), 73-96, 2020 | 14 | 2020 |
The way you listen to music: effect of swiping direction and album arts on adoption of music streaming application MRI Rushan Behaviour & Information Technology 40 (16), 1806-1827, 2021 | 5 | 2021 |
Demystifying the Effect of Flow Experience for Mobile App-Based E-Services: A Moderated Mediation Study MRI Rushan, SSMS Huda International Journal of E-Services and Mobile Applications (IJESMA) 14 (1 …, 2022 | 1 | 2022 |
Quality of care in mental health services: does patient engagement play a role? MS Rahman, MA Hossain, MRI Rushan, H Hassan, V Talwar International Journal of Quality & Reliability Management, 2024 | | 2024 |