| Reevaluating green marketing: a strategic approach MJ Polonsky, PJ Rosenberger III Business Horizons 44 (5), 21-30, 2001 | 938 | 2001 |
| Reevaluating green marketing: A strategic approach MJ Polonsky, PJ Rosenberger III Business horizons 44 (5), 21-30, 2001 | 938 | 2001 |
| The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge ML Cheung, G Pires, PJ Rosenberger Asia Pacific Journal of Marketing and Logistics, 2020 | 477 | 2020 |
| Developing a conceptual model for examining social media marketing effects on brand awareness and brand image ML Cheung, GD Pires, PJ Rosenberger III International Journal of Economics and Business Research 17 (3), 243-261, 2019 | 265 | 2019 |
| The effect of corporate image in the formation of customer loyalty: An Australian replication AE Hart, PJ Rosenberger III Australasian Marketing Journal 12 (3), 88-96, 2004 | 199 | 2004 |
| Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong ML Cheung, GD Pires, PJ Rosenberger III, WKS Leung, H Ting Australasian Marketing Journal 29 (2), 118-131, 2021 | 189 | 2021 |
| The influence of involvement, following sport and fan identification on fan loyalty: An Australian perspective S Stevens, PJ Rosenberger International Journal of Sports Marketing and Sponsorship 13 (3), 57-71, 2012 | 186 | 2012 |
| Driving consumer–brand engagement and co-creation by brand interactivity ML Cheung, GD Pires, PJ Rosenberger, MJ De Oliveira Marketing Intelligence & Planning 38 (4), 523-541, 2020 | 175 | 2020 |
| Driving COBRAs: the power of social media marketing ML Cheung, GD Pires, PJ Rosenberger III, MJ De Oliveira Marketing Intelligence & Planning 39 (3), 361-376, 2021 | 122 | 2021 |
| Developing green products: learning from stakeholders MJ Polonsky, PJ Rosenberger III, J Ottman Asia Pacific Journal of Marketing and Logistics 10 (1), 22-43, 1998 | 120 | 1998 |
| The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions ML Cheung, GD Pires, PJ Rosenberger, WKS Leung, MNS Sharipudin Journal of Retailing and Consumer Services 61, 102574, 2021 | 116 | 2021 |
| Demystifying the differences in the impact of training and incentives on employee performance: mediating roles of trust and knowledge sharing YLA Lee, A Malik, PJ Rosenberger III, P Sharma Journal of Knowledge Management 24 (8), 1987-2006, 2020 | 94 | 2020 |
| The role of social media elements in driving co-creation and engagement ML Cheung, G Pires, PJ Rosenberger III, WKS Leung, MK Chang Asia Pacific Journal of Marketing and Logistics, 2021 | 88 | 2021 |
| Using brand personality to measure the effectiveness of image transfer in formula one racing. B Donahay, PJ Rosenberger III Marketing Bulletin 18, 2007 | 86 | 2007 |
| Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement JH Yun, PJ Rosenberger III, K Sweeney Asia Pacific Journal of Marketing and Logistics 33 (3), 755-782, 2021 | 80 | 2021 |
| Factors affecting group-oriented travel intention to major events N Regan, J Carlson, PJ Rosenberger III Journal of Travel & Tourism Marketing 29 (2), 185-204, 2012 | 75 | 2012 |
| Factors affecting smart working: Evidence from Australia A Malik, PJ Rosenberger III, M Fitzgerald, L Houlcroft International Journal of Manpower 37 (6), 1042-1066, 2016 | 71 | 2016 |
| Understanding communal and individual customer experiences in group-oriented event tourism: an activity theory perspective J Carlson, MM Rahman, PJ Rosenberger III, HH Holzmüller Journal of Marketing Management 32 (9-10), 900-925, 2016 | 67 | 2016 |
| Cultivating group-oriented travel behaviour to major events: Assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host … J Carlson, PJ Rosenberger III, MM Rahman Journal of Marketing Management 31 (9-10), 1065-1089, 2015 | 63 | 2015 |
| Exploring consumer–brand engagement: A holistic framework ML Cheung, GD Pires, PJ Rosenberger III European Business Review 33 (1), 2021 | 50 | 2021 |
