| Urbanization and Its Impact on Environmental Sustainability: A Comprehensive Review B Bera, S Chinta, DA Mahajan, A Sailaja, R Mahajan Journal of Harbin Engineering University 44 (8), 1310-1318, 2023 | 13 | 2023 |
| Exploring effective strategies for integrating technology in teacher education DSG Suchita, Sudesh Gupta, S. Lakshmi Devi, Subharun Pal, Rashmi Mahajan European Chemical Bulletin 12 (special issue 12), 746-755, 2023 | 6 | 2023 |
| Gen. X and Gen.Y Customer Groups Perception and Preferences towards Choice of Shopping Malls Using Structural Equation Model (SEM) R Mahajan, VK Pal, D Mahajan, A Dumka Social Science Research Network, 2019 | 5 | 2019 |
| The Power of Influence: Unleashing the Potential of Influencer Marketing N Behare, RD Mahajan, M Singh, V Iyer, U Gupta, PP Somani Using Influencer Marketing as a Digital Business Strategy, 1-36, 2024 | 3 | 2024 |
| The Rise of OTT: A Dynamic Shift Towards Binge Watching, an Increase for On-Demand Entertainment Pritesh Pradeep Somani, Ushmita Gupta, Vishwanathan Hariharan Iyer, Nitesh ... The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption …, 2024 | 3 | 2024 |
| A Study on the influence of online reviews on online purchase decision with reference to Smartphones MA Agrawal, N Behare, R Mahajan Journal of Seybold Report ISSN NO 1533, 9211, 2020 | 3 | 2020 |
| The Rise and Rise of Artificial Intelligence in the World of Finance VH Iyer, U Gupta, PP Somani, N Behare, R Mahajan, M Singh Risks and Challenges of AI-Driven Finance: Bias, Ethics, and Security, 35-56, 2024 | 2 | 2024 |
| Impacts of Artificial Intelligence and Machine Learning on Intelligent Supply Chains BK Pandey, MA Paramashivan, UK Kanike, DA Mahajan, R Mahajan, ... AI and Machine Learning Impacts in Intelligent Supply Chain, 57-73, 2024 | 2 | 2024 |
| Investigating the Effectiveness of Cause-Related Marketing Campaigns in Promoting Corporate Social Responsibility Dr. Bindoo Malviya , Dr. Hemanta Chakravarty , Laxhminarayan Das, Soujanya ... Journal of Survey in Fisheries Sciences 10 (Special Issue No 1), 5956-5969., 2023 | 2 | 2023 |
| Comparative study to understand factors affecting consumer purchase behavior of different types of soaps and to check soap preference in current pandemic conditions with … R Mahajan, N Behare Journal of Pharmaceutical Negative Results 13 (9), 7004-7013, 2022 | 2 | 2022 |
| To Study the Factors Causing Traffic Problems in India with Specific Reference to Pune City: A Conceptual Framework R Mahajan, D Mahajan Civil Engineering and Architecture 10 (3), 1071-1080, 2022 | 2 | 2022 |
| To Study the Factors Influencing Preferences of Home Buyers in Pune City R Mahajan, N Behare, P Parab Journal of Management and Entrepreneurship, 211-218, 2022 | 2 | 2022 |
| Factors Affecting Buyers' Choice of OTT Platform in Pune Region R Mahajan, M Jain, N Behare The IUP Journal of Marketing Management 20 (4), 16-28, 2021 | 2 | 2021 |
| Impact of Customers Demographic Characteristics during buying homes. R Mahajan, D Mahajan Allana Management Journal of Research 8 (1), 62-62, 2018 | 2 | 2018 |
| “An “Advertising Metamorphosis‟: Amul Butter Girl” R Mahajan Journal of Management (JOM) 5 (4), 214–221, 2018 | 2 | 2018 |
| Revolutionizing Retail: IoT Applications for Enhanced Customer Experience U Gupta, P Somani, N Behare, R Mahajan, M Singh, CAV Iyer Internet of Things Applications and Technology, 60-80, 2024 | 1 | 2024 |
| The effects of artificial intelligence on supply chain management S Singh, G Madaan, S H.R., L Lakshmi, RD Mahajan, AS George Utilization of AI Technology in Supply Chain Management, 58-76, 2024 | 1 | 2024 |
| Introduction to Industry 4.0: Understanding the Concept, Evolution, and Key Technologies Shaping Industry 4.0 R Mahajan, M Singh, V Iyer, U Gupta, PP Somani, N Behare Convergence of Industry 4.0 and Supply Chain Sustainability, 1-19, 2024 | 1 | 2024 |
| Applications of Artificial Intelligence and Machine Learning in Supply Chain Management: An In-Depth Investigation BK Pandey, MA Paramashivan, R Mahajan, DA Mahajan, N Behare, ... AI and Machine Learning Impacts in Intelligent Supply Chain, 74-90, 2024 | 1 | 2024 |
| An analysis of buying behavior of generation x and generation y customers towards purchase of selected house hold electrical appliances a study of the selected sales outlets in … R Mahajan Dr. D Y Patil Vidyapeeth - Global Business School and Research Centre, 2014 | 1* | 2014 |
Dr. Nitesh BehareBalaji Institute of International Business (BIIB) Pune在 biibpune.edu.in 的电子邮件经过验证
