| Relationship between marketing mix strategy and consumer motive: An empirical study in major Tesco stores J Munusamy, CH Wong Unitar e-journal 4 (2), ISSN: 1511 7219, 2008 | 123 | 2008 |
| Brand equity and current use as the new horizon for repurchase intention of smartphone J Bojei, CH Wong International Journal of Business & Society 13 (1), ISSN 1511 6670, 2012 | 98 | 2012 |
| Attitude towards advertising among students at private higher learning institutions in Selangor J Munusamy, CH Wong Unitar e-journal 3 (1), ISSN: 1511 7219, 2007 | 76 | 2007 |
| The role of open innovation and a normalizing mechanism of social capital in the tourism industry S Annamalah, P Paraman, S Ahmed, R Dass, I Sentosa, TR Pertheban, ... Journal of Open Innovation: Technology, Market, and Complexity 9 (2), 100056, 2023 | 29 | 2023 |
| FACTORS INFLUENCING REPURCHASE INTENTION OF SMARTPHONES J Bojei, CH Wong World Business, Economics and Finance Conference, ISBN: 978-0-9808279-2-7, 2011 | 16 | 2011 |
| Dynamic Effect of Flow on Impulsive Consumption: Evidence from Southeast Asian Live Streaming Platforms MRWCH Pradeep Paraman, Sanmugam Annamalah, Peter Vlachos, Selim Ahmed ... Journal of Open Innovation: Technology, Market, and Complexity 8 (4), 212, 2022 | 12 | 2022 |
| Factors affecting the Staff Turnover Intention: A Case study of a Malaysian Steel Manufacturing Company A Ng, H Hong, WN Woo, KY Lim, CH Wong INTI JOURNAL 2019 (42), 2019 | 12 | 2019 |
| The Impact of Proactive Resilience Strategies on Organizational Performance: Role of Ambidextrous and Dynamic Capabilities of SMEs in Manufacturing Sector TR Pertheban, R Thurasamy, A Marimuthu, KR Venkatachalam, ... Sustainability 15 (16), 12665, 2023 | 11 | 2023 |
| A Southeast Asian perspective on hotel service robots: Trans diagnostic mechanics and conditional indirect effects P Paraman, S Annamalah, S Chakravarthi, TR Pertheban, P Vlachos, ... Journal of Open Innovation: Technology, Market, and Complexity 9 (2), 100040, 2023 | 9 | 2023 |
| Factor affecting purchase intention of health supplement in Malaysia YL Tan, CH Wong, A Ng, H Hong, KY Lim Inti Journal 2019 (5), 2019 | 8 | 2019 |
| Capital Structure, Internal Governance Mechanisms And Firm Performance LKY Wong Chee Hoo Muhammad Harith Zulqarnain Bin Noor Helmy, Goh Chin Fei ... International Journal of Psychosocial Rehabilitation 24 (7), 7313-7321, 2020 | 7 | 2020 |
| A study on the brand equity of bubble Milk tea in Klang Valley, Malaysia EV Ng, WC Hoo, AHH Ng, TH Sam, KY Lim, SN Daud NeuroQuantology 20 (6), 84, 2022 | 6 | 2022 |
| Measuring human resource competencies, towards effective business partnering, a proposed framework CK Wai, R Sagadavan, TS Teck, AH Hong Ng, WC Hoo, TH Sam International Journal of Academic Research in Business and Social Science 11 …, 2021 | 6 | 2021 |
| Factors Influencing Purchase Intention of Korean Skincare Products: Malaysian Gen-Y Females AYC Noor Hasimah Binti Othman, Wong Chee Hoo WSEAS Transactions on Business and Economics 19, 2000-2006, 2022 | 5 | 2022 |
| Age as moderator between factors influencing and adoption of E-Wallet in Malaysia WC Hoo, JOK Yan, TP Liang, AHH Ng Review of International Geographical Education Online 11 (8), 1143-1153, 2021 | 5 | 2021 |
| A Critical Review on the Rise of Social Enterprise as a Foundation of Motivation and Innovation in Entrepreneurship. Tan Seng Teck, Nanthakumar Karuppiah, Wong Chee Hoo International Business Research 13 (1), 2020 | 5 | 2020 |
| A Review of Climate Change Impacts on Agribusiness Value Chain in Nigeria TH Sam, ZL Gwadabe, WC Hoo, WY Wong, TS Teck, AHH Ng, ... Universal Journal of Agricultural Research, 9 (4), 119-126, 2021 | 4 | 2021 |
| Social Media Factors and Purchase Intention of Beauty Products in Mauritius KY Lim, M Maysoon Hanaa, CH Wong, A Ng, H Hong, OK Tan INTI JOURNAL 2019 (44), 2019 | 4 | 2019 |
| Factors Influencing the Passenger Satisfaction at Public Transport in Kuala Lumpur, Malaysia W Hoo, A Waheeda, A Reesha Journal of Project Management Practice (JPMP) 3 (1), 77-94, 2023 | 3 | 2023 |
| Fiscal and Tax Policies, Access to External Financing and Green Innovation Efficiency: An Evaluation of Chinese Listed Firms J Xu, CP Ng, TH Sam, A Vasudevan, PK Tee, AHH Ng, WC Hoo Sustainability 15, 11567, 2023 | 3 | 2023 |
Alex Ng Hou HongAssociate Professor, Faculty of Business and Communications, INTI International University在 newinti.edu.my 的电子邮件经过验证
