| The relationship between integrated marketing communication, market orientation, and brand orientation M Reid, S Luxton, F Mavondo Journal of advertising 34 (4), 11-23, 2005 | 505 | 2005 |
| Integrated marketing communication capability and brand performance S Luxton, M Reid, F Mavondo Journal of advertising 44 (1), 37-46, 2015 | 395 | 2015 |
| Managing integrated marketing communication (IMC) through strategic decoupling: How luxury wine firms retain brand leadership while appearing to be wedded to the past M Beverland, S Luxton Journal of Advertising 34 (4), 103-116, 2005 | 250 | 2005 |
| IMC Capability: antecedents and implications for brand performance S Luxton, M Reid, M Felix European Journal of Marketing 51 (3), 421-444, 2017 | 114 | 2017 |
| What is this thing called ‘Ambient Advertising’ S Luxton, L Drummond | 111 | 2000 |
| Social media advertising: An investigation of consumer perceptions, attitudes, and preferences for engagement C Bond, C Ferraro, S Luxton, S Sands Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC …, 2010 | 62 | 2010 |
| Does the online channel pay? A comparison of online versus offline information search on physical store spend S Sands, C Ferraro, S Luxton The International Review of Retail, Distribution and Consumer Research 20 (4 …, 2010 | 53 | 2010 |
| The projection of authenticity: managing integrated marketing communications through strategic decoupling MB Beverland, S Luxton Journal of Advertising 34 (4), 103-116, 2005 | 39 | 2005 |
| Alternative protein consumption: A systematic review and future research directions J Nguyen, C Ferraro, S Sands, S Luxton International Journal of Consumer Studies 46 (5), 1691-1717, 2022 | 38 | 2022 |
| Probabilistic segmentation modelling C Riquier, S Luxton, B Sharp Market Research Society. Journal. 39 (4), 1-15, 1997 | 38 | 1997 |
| A comparison of print advertisements from Australia and Croatia N Zubcevic, S Luxton Australasian marketing journal 19 (2), 131-136, 2011 | 15 | 2011 |
| Mobile phone marketing: challenges and perceived attitudes S Luxton, U Mahmood, C Ferraro Australian and New Zealand Marketing Academy (ANZMAC) Conference, 1-11, 2009 | 15 | 2009 |
| Examining the Relevance of IMC in the Australian SME Context S Luxton, C Hodge, M Reid ANZMAC Conference, 2002 | 13 | 2002 |
| The relationship between IMC and its antecedents: marketing orientation and brand orientation M Reid, S Luxton, F Mavondo Journal of Advertising 34 (4), 11-24, 2005 | 9 | 2005 |
| Sales promotion in the Australian food industry: a review of industry practice and its implications S Luxton Journal of Food Products Marketing 7 (4), 37-55, 2001 | 9 | 2001 |
| IMC, Its antecedents and brand performance S Luxton, M Reid, F Mavondo Journal Of Business Research, 1464-1471, 2001 | 8 | 2001 |
| Critical Issues to Understanding IMC in the Future-An Academic and Practitioner Developed Integrated Marketing Communications Curriculum for the 21 st Century F Farrelly, S Luxton, J Brace-Govan Marketing Bulletin 12, 1-16, 2001 | 7 | 2001 |
| Time For Advancement: A Framework For Standardization Of International Advertising Strategy S Luxton ANZMAC 2005 Conference: Advertising/Marketing Communication, 2005 | 6 | 2005 |
| Marketing Theory and Practice On‐line: a Development Towards International Collaboration F Farrelly, S Joy, S Luxton Higher Education in Europe 24 (2), 287-294, 1999 | 6 | 1999 |
| Orientation module to increase ease of access to online discussion forum for postgraduate students J Brace-Govan, S Luxton, P Wagstaff Meeting at the Crossroads. Short Paper Proceedings of the 18th Annual …, 2001 | 5 | 2001 |
