Managing the co-creation of value AF Payne, K Storbacka, P Frow Journal of the Academy of Marketing Science 36 (1), 83-96, 2008 | 5588 | 2008 |
Managing customer relationships for profit: the dynamics of relationship quality K Storbacka, T Strandvik, C Grönroos International Journal of Service Industry Management 5 (5), 21-38, 1994 | 2406 | 1994 |
Customer Relationship Management: Creating Competitive Advantage through Win-win Relationship Strategies K Storbacka, JR Lehtinen McGraw-Hill Companies, 2001 | 1414* | 2001 |
Co-creating brands: Diagnosing and designing the relationship experience A Payne, K Storbacka, P Frow, S Knox Journal of Business Research 62 (3), 379-389, 2009 | 1144 | 2009 |
Actor engagement as a microfoundation for value co-creation K Storbacka, RJ Brodie, T Böhmann, PP Maglio, S Nenonen Journal of Business Research 69 (8), 3008-3017, 2016 | 943 | 2016 |
Managing co‐creation design: A strategic approach to innovation P Frow, S Nenonen, A Payne, K Storbacka British Journal of Management, 2015 | 817* | 2015 |
A solution business model: Capabilities and management practices for integrated solutions K Storbacka Industrial Marketing Management 40 (5), 699-711, 2011 | 668 | 2011 |
Business model design: conceptualizing networked value co‐creation S Nenonen, K Storbacka International Journal of Quality and Service Sciences, 2010 | 600 | 2010 |
Det kundnära företaget R Blomqvist, J Dahl, T Haeger, K Storbacka Stockholm: Liber Ekonomi, 1999 | 435* | 1999 |
Segmentation based on customer profitability—retrospective analysis of retail bank customer bases K Storbacka Journal of marketing management 13 (5), 479-492, 1997 | 337 | 1997 |
Scripting markets: From value propositions to market propositions K Storbacka, S Nenonen Industrial Marketing Management 40 (2), 255-266, 2011 | 310 | 2011 |
Solution business models: Transformation along four continua K Storbacka, C Windahl, S Nenonen, A Salonen Industrial Marketing Management 42 (5), 705-716, 2013 | 268 | 2013 |
The changing role of sales: viewing sales as a strategic, cross‐functional process K Storbacka, L Ryals, IA Davies, S Nenonen European Journal of marketing 43 (7/8), 890-906, 2009 | 262 | 2009 |
Capabilities for market-shaping: Triggering and facilitating increased value creation S Nenonen, K Storbacka, C Windahl Journal of the Academy of Marketing Science 47, 617-639, 2019 | 253 | 2019 |
Practices as markets: Value co-creation in e-invoicing O Korkman, K Storbacka, B Harald Australasian Marketing Journal 18 (4), 236-247, 2010 | 241 | 2010 |
Designing business models for value co-creation K Storbacka, P Frow, S Nenonen, A Payne Review of Marketing Research 9, 51-78, 2012 | 220 | 2012 |
Introduction to digitalization cases: how organizations rethink their business for the digital age N Urbach, M Röglinger digitalization cases: how organizations rethink their business for the …, 2018 | 218 | 2018 |
The Nature of Customer Relationship Profitability: Analysis of Relationships and Customer Bases in Retail Banking K Storbacka Hanken School of Economics, 1994 | 217* | 1994 |
Create Value with Strategic Accounts K Storbacka, P Sivula, K Kaario Helsinki: Kauppakaari Oyj, 1999 | 212* | 1999 |
Markets as configurations K Storbacka, S Nenonen European Journal of Marketing 45 (1-2), 1-2, 2011 | 200 | 2011 |