| Family structure and influence in family decision making CKC Lee, SE Beatty Journal of Consumer Marketing 19 (1), 24-41, 2002 | 380 | 2002 |
| Family decision making and coalition patterns CKC Lee, BA Collins European Journal of Marketing 34 (9/10), 1181-1198, 2000 | 233 | 2000 |
| The influence of ad model ethnicity and self-referencing on attitudes: Evidence from New Zealand B Martin, CKC Lee, F Yang Journal of Advertising 33 (4), 27-37, 2004 | 216 | 2004 |
| The influence of family members on housing purchase decisions DS Levy, CKC Lee Journal of Property Investment & Finance 22 (4), 320-338, 2004 | 213 | 2004 |
| Influences and emotions: exploring family decision-making processes when buying a house D Levy, L Murphy, CKC Lee Housing studies 23 (2), 271-289, 2008 | 196* | 2008 |
| Qualitative methodology and grounded theory in property research D Levy Pacific Rim Property Research Journal 12 (4), 369-388, 2006 | 195 | 2006 |
| Back from the brink: Why customers stay M Colgate, VTU Tong, CKC Lee, JU Farley Journal of Service Research 9 (3), 211-228, 2007 | 192 | 2007 |
| Using self-referencing to explain the effectiveness of ethnic minority models in advertising CKC Lee, N Fernandez, BAS Martin International Journal of Advertising 21 (3), 367-379, 2002 | 167 | 2002 |
| Cultural values and higher education choices: Chinese families CKC Lee, SC Morrish Australasian Marketing Journal 20 (1), 59-64, 2012 | 123 | 2012 |
| How does the theory of consumption values contribute to place identity and sustainable consumption? CKC Lee, DS Levy, CSF Yap International journal of consumer studies 39 (6), 597-607, 2015 | 117 | 2015 |
| Nature as extended-self: Sacred nature relationship and implications for responsible consumption behavior V Kunchamboo, CKC Lee, J Brace-Govan Journal of Business Research 74, 126-132, 2017 | 83 | 2017 |
| Country of origin as a source of sustainable competitive advantage: The case for international higher education institutions in New Zealand SC Morrish, C Lee Journal of Strategic Marketing 19 (6), 517-529, 2011 | 83 | 2011 |
| Network externalities and the perception of innovation characteristics: mobile banking SY Ewe, SF Yap, CKC Lee Marketing Intelligence & Planning 33 (4), 592-611, 2015 | 80 | 2015 |
| Measuring influence in the family decision making process using an observational method C Kwai Choi Lee, R Marshall Qualitative Market Research: An International Journal 1 (2), 88-98, 1998 | 62 | 1998 |
| Macro-demarketing: The Key to Unlocking Unsustainable Production and Consumption Systems? S Little, VJ, Lee CKC, Nair Journal of Macromarketing 39 (2), 166-187, 2019 | 61 | 2019 |
| Understanding students’ choice of electives and its implications DH Ting, CKC Lee Studies in Higher Education 37 (3), 309-325, 2012 | 54 | 2012 |
| E-service quality: an empirical investigation WC Poon, CKC Lee Journal of Asia-Pacific Business 13 (3), 229-262, 2012 | 48 | 2012 |
| Socialisation through consumption: teenagers and the internet CKC Lee, DM Conroy Australasian Marketing Journal (AMJ) 13 (1), 8-19, 2005 | 48 | 2005 |
| Leveraging the power of online social networks: a contingency approach S Fen Crystal Yap, C Kwai Choi Lee Marketing Intelligence & Planning 32 (3), 345-374, 2014 | 44 | 2014 |
| The internet: a consumer socialization agent for teenagers CK Lee, DM Conroy, C Hii ANZMAC Conference Proceedings, 1708-1715, 2003 | 44 | 2003 |
