Persuasion and culture: Advertising appeals in individualistic and collectivistic societies SP Han, S Shavitt Journal of experimental social psychology 30 (4), 326-350, 1994 | 1350 | 1994 |
Public attitudes toward advertising: More favorable than you might think S Shavitt, P Lowrey, J Haefner Journal of advertising research 38 (4), 7-22, 1998 | 981 | 1998 |
Survey of Internet users' attitudes toward Internet advertising AE Schlosser, S Shavitt, A Kanfer Journal of interactive marketing 13 (3), 34-54, 1999 | 933 | 1999 |
The role of attitude objects in attitude functions S Shavitt Journal of Experimental Social Psychology 26 (2), 124-148, 1990 | 912 | 1990 |
The relation between culture and response styles: Evidence from 19 countries T Johnson, P Kulesa, YI Cho, S Shavitt Journal of Cross-cultural psychology 36 (2), 264-277, 2005 | 824 | 2005 |
Attitudes and attitude change D Albarracin, S Shavitt Annual review of psychology 69, 299-327, 2018 | 589 | 2018 |
Getting too personal: Reactance to highly personalized email solicitations TB White, DL Zahay, H Thorbjørnsen, S Shavitt Marketing Letters 19, 39-50, 2008 | 538 | 2008 |
What is the relation between cultural orientation and socially desirable responding? AK Lalwani, S Shavitt, T Johnson Journal of personality and social psychology 90 (1), 165, 2006 | 530 | 2006 |
The horizontal/vertical distinction in cross‐cultural consumer research S Shavitt, AK Lalwani, J Zhang, CJ Torelli Journal of consumer psychology 16 (4), 325-342, 2006 | 435 | 2006 |
Issues and new directions in global consumer psychology D Maheswaran, S Shavitt Journal of Consumer Psychology 9, 59-66, 2000 | 406* | 2000 |
Operationalizing functional theories of attitude S Shavitt Attitude structure and function, 311-337, 2014 | 400 | 2014 |
Culture and concepts of power. CJ Torelli, S Shavitt Journal of personality and social psychology 99 (4), 703, 2010 | 358 | 2010 |
Cultural Values in Advertisements to the Chinese X-Generation--Promoting Modernity and Individualism J Zhang, S Shavitt Journal of advertising 32 (1), 23-33, 2003 | 357 | 2003 |
Horizontal and vertical individualism and achievement values: A multimethod examination of Denmark and the United States MR Nelson, S Shavitt Journal of cross-cultural psychology 33 (5), 439-458, 2002 | 325 | 2002 |
Attitude functions in advertising: The interactive role of products and self-monitoring S Shavitt, TM Lowrey, SP Han Journal of Consumer Psychology 1 (4), 337-364, 1992 | 278 | 1992 |
Persuasion: psychological insights and perspectives. SE Shavitt, TC Brock Allyn & Bacon, 1994 | 247 | 1994 |
You get what you pay for? Self-construal influences price-quality judgments AK Lalwani, S Shavitt Journal of Consumer Research 40 (2), 255-267, 2013 | 241 | 2013 |
The interaction of endorser attractiveness and involvement in persuasion depends on the goal that guides message processing S Shavitt, S Swan, TM Lowrey, M Wänke Journal of Consumer psychology 3 (2), 137-162, 1994 | 231 | 1994 |
Culture and the consumer journey S Shavitt, AJ Barnes Journal of retailing 96 (1), 40-54, 2020 | 207 | 2020 |
Preferences don’t have to be personal: Expanding attitude theorizing with a cross-cultural perspective. H Riemer, S Shavitt, M Koo, HR Markus Psychological review 121 (4), 619, 2014 | 207 | 2014 |