| Integrated advertising, promotion and marketing communications, 4/e KE Clow Pearson Education India, 2013 | 2333 | 2013 |
| Publicidad, promoción y comunicación integral en marketing KE Clow, D Baack, MPC Villarreal, M de los Ángeles Ramos, ... Pearson educación, 2010 | 692 | 2010 |
| Organizational commitment: Analysis of antecedents F Luthans, D Baack, L Taylor Human relations 40 (4), 219-235, 1987 | 613 | 1987 |
| Reklama, propagace a marketingová komunikace KE Clow, D Baack Computer press, 2008 | 335 | 2008 |
| Stories and encounters between storytelling organizations DM Boje, JT Luhman, DE Baack Journal of management inquiry 8 (4), 340-360, 1999 | 247 | 1999 |
| The personal imapact of ethical decisiosn: A social penetration theory D Baack, C Fogliasso, J Harris Journal of Business Ethics 24, 39-49, 2000 | 119 | 2000 |
| International marketing DW Baack Sage Publications Ltd, 2018 | 91 | 2018 |
| Reducing perceived risk through advertising service quality cues KE Clow, D Baack, C Fogliasso Journal of Professional Services Marketing 16 (2), 151-162, 1998 | 85 | 1998 |
| Concise encyclopedia of advertising RE Stevens, DL Loudon, KE Clow, D Baack Routledge, 2014 | 82 | 2014 |
| Bütünleşik reklam, tutundurma ve pazarlama iletişimi KE Clow, D Baack Öztürk, G. Çev.), İstanbul: Nobel Yayıncılık, 2016 | 79 | 2016 |
| Culturally customizing websites for US Hispanic online consumers N Singh, DW Baack, A Pereira, D Baack Journal of Advertising Research 48 (2), 224-234, 2008 | 59 | 2008 |
| Marketing management: A customer-oriented approach KE Clow, D Baack Sage Publications, 2009 | 58 | 2009 |
| DIFFERENCES OF STUDENTS'SATISFACTION WITH COLLEGE PROFESSORS: THE IMPACT OF STUDENT GENDER ON SATISFACTION KM Maceli, CE Fogliasso, D Baack Academy of Educational Leadership Journal 15 (4), 35, 2011 | 46 | 2011 |
| Foreign direct investment promotion: using advertising to change attitudes and behaviors RT Wilson, DW Baack, D Baack The Marketing Management Journal 24 (2), 108-123, 2014 | 34 | 2014 |
| Brand and brand equity KE Clow, D Baack Concise Encyclopedia of Advertising, Haworth Press, Inc, 2005 | 27 | 2005 |
| The death of the subject and the life of the organization: Implications of new approaches to subjectivity for organizational analysis D Baack, T Prasch Journal of Management Inquiry 6 (2), 131-141, 1997 | 27 | 1997 |
| cases in Marketing Management KE Clow, D Baack Sage Publications, 2011 | 22 | 2011 |
| Analysis of the organizational commitment of clergy members D Baack, F Luthans, J Rogers Journal of Managerial Issues, 232-253, 1993 | 21 | 1993 |
| A catastrophe theory model of technological and structural change D Baack, JB Cullen The Journal of High Technology Management Research 3 (1), 125-145, 1992 | 21 | 1992 |
| Decentralization in growth and decline: A catastrophe theory approach D Baack, JB Cullen Behavioral Science 39 (3), 213-228, 1994 | 19 | 1994 |
