| Beyond warm glow: The risk-mitigating effect of corporate social responsibility (CSR) A Bhattacharya, V Good, H Sardashti, J Peloza Journal of Business Ethics 171, 317-336, 2021 | 143 | 2021 |
| Doing good when times are bad: the impact of CSR on brands during recessions A Bhattacharya, V Good, H Sardashti European Journal of Marketing 54 (9), 2049-2077, 2020 | 75 | 2020 |
| A primer on moderated mediation analysis: Exploring logistics involvement in new product development R Calantone, JM Whipple, J Wang, H Sardashti, JW Miller Journal of Business Logistics 38 (3), 151-169, 2017 | 49 | 2017 |
| Strategic orientation and firm risk A Bhattacharya, S Misra, H Sardashti International Journal of Research in Marketing 36 (4), 509-527, 2019 | 39 | 2019 |
| The differential effect of new product preannouncements in driving institutional and individual investor ownership A Bhattacharya, H Sardashti Journal of Business Research 149, 811-823, 2022 | 8 | 2022 |
| Does equity-based compensation motivate executives to build strong brands? H Sardashti, RJ Calantone Journal of Marketing Management 38 (13-14), 1433-1460, 2022 | 2 | 2022 |
| A Brand Loyalty and Attachment-Based Bayesian Brand Choice Model H Sardashti, R Calantone Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 2 | 2017 |
| Marketing and bankruptcy risk: the role of marketing capabilities A Bhattacharya, H Sardashti, A Faramarzi Journal of Strategic Marketing 31 (8), 1454-1468, 2023 | 1 | 2023 |
| Marketing and Bankruptcy Risk: The Role of Marketing Capabilities H Sardashti, A Bhattacharya, A Faramarzi Journal of Strategic Marketing, 2022 | | 2022 |
| The Multifaceted Interplay between Firms and the Financial Community: A Marketing Perspective: An Abstract H Sardashti, R Calantone Academy of Marketing Science Annual Conference, 153-154, 2020 | | 2020 |
| The Multifaceted Interplay between Firms and the Financial Community: A Marketing Perspective H Sardashti Michigan State University, 2018 | | 2018 |
| Abhi Bhattacharya, Valerie Good H Sardashti, J Peloza | | |
Abhi BhattacharyaUniversity of Alabama在 ua.edu 的电子邮件经过验证
