| Building brand community JH McAlexander, JW Schouten, HF Koenig Journal of marketing 66 (1), 38-54, 2002 | 4893 | 2002 |
| Subcultures of consumption: An ethnography of the new bikers JW Schouten, JH McAlexander Journal of consumer research 22 (1), 43-61, 1995 | 3826 | 1995 |
| Service quality measurement. JH McAlexander, DO Kaldenberg, HF Koenig Journal of health care marketing 14 (3), 1994 | 769 | 1994 |
| Transcendent customer experience and brand community JW Schouten, JH McAlexander, HF Koenig Journal of the academy of marketing science 35, 357-368, 2007 | 702 | 2007 |
| Loyalty: The influences of satisfaction and brand community integration JH McAlexander, SK Kim, SD Roberts Journal of marketing Theory and Practice 11 (4), 1-11, 2003 | 586 | 2003 |
| The marketization of religion: Field, capital, and consumer identity JH McAlexander, BL Dufault, DM Martin, JW Schouten Journal of Consumer Research 41 (3), 858-875, 2014 | 287 | 2014 |
| Brandfests: Servicescapes for the cultivation of brand equity JH McAlexander, JW Schouten Servicescapes: The concept of place in contemporary markets 377, 377-402, 1998 | 271 | 1998 |
| Claiming the throttle: multiple femininities in a hyper‐masculine subculture DM Martin, JW Schouten, JH McAlexander Consumption, Markets and Culture 9 (3), 171-205, 2006 | 227 | 2006 |
| University experiences, the student-college relationship, and alumni support JH McAlexander, HF Koenig Journal of Marketing for Higher Education 10 (3), 21-44, 2001 | 166 | 2001 |
| Building a university brand community: The long-term impact of shared experiences JH McAlexander, HF Koenig, JW Schouten Journal of Marketing for Higher Education 14 (2), 61-79, 2005 | 158 | 2005 |
| Building relationships of brand community in higher education: A strategic framework for university advancement JH McAlexander, HF Koenig, JW Schouten International Journal of Educational Advancement 6, 107-118, 2006 | 152 | 2006 |
| Divorce, the Disposition of the Relationship, and Everything. JH McAlexander Advances in consumer research 18 (1), 1991 | 151 | 1991 |
| Consumer behavior and divorce JH McAlexander, J Schouten, SD Roberts JAI Press, 1993 | 114 | 1993 |
| Building brand community on the Harley-Davidson posse ride S Fournier, J McAlexander, J Schouten, S Sensiper Harvard Business School Pub., 2000 | 94 | 2000 |
| The evolution of a subculture of consumption JW Schouten, DM Martin, JH McAlexander Consumer tribes, 82-90, 2012 | 82 | 2012 |
| Hairstyle changes as transition markers JH McAlexander, J Schouten Paper, 1989 | 80 | 1989 |
| Positioning Health Care Services: Yellow Pages Advertising and Dental Practice Performance. JH McAlexander, BW Becker, DO Kaldenberg Journal of Health Care Marketing 13 (1), 1993 | 61 | 1993 |
| Contextual influences: Building brand community in large and small colleges JH McAlexander, HF Koenig Journal of Marketing for Higher Education 20 (1), 69-84, 2010 | 60 | 2010 |
| Market impact of a consumption subculture: the Harley-Davidson mystique J Schouten, JH McAlexander Provo, UT: Association for Consumer Research, 1993 | 53 | 1993 |
| Building communities of philanthropy in higher education: Contextual influences JH McAlexander, H F. Koenig International Journal of Nonprofit and Voluntary Sector Marketing 17 (2 …, 2012 | 48 | 2012 |
John SchoutenCanada Research Chair in Social Enterprise, Memorial University of Newfoundland在 mun.ca 的电子邮件经过验证
John SchoutenCanada Research Chair in Social Enterprise, Memorial University of Newfoundland在 mun.ca 的电子邮件经过验证
Beth Leavenworth DuFaultUniversity of Portland在 ucla.edu 的电子邮件经过验证