| Celebrity endorsements and beyond: New avenues for celebrity branding A Keel, R Nataraajan Psychology & marketing 29 (9), 690-703, 2012 | 375 | 2012 |
| Brand activism change agents: strategic storytelling for impact and authenticity TM Key, AL Keel, AJ Czaplewski, EM Olson Journal of strategic marketing 31 (7), 1339-1355, 2023 | 59 | 2023 |
| The effects of adjacent competitors and promotion on brand sales AL Keel, D Padgett Journal of Consumer Marketing 32 (1), 43-50, 2015 | 16 | 2015 |
| How executives talk: Exploring marketing executive value articulation with computerized text analysis TM Key, AL Keel European journal of marketing 54 (3), 546-569, 2020 | 13 | 2020 |
| The impact of online buzz on internet IPO valuation AL Keel, CE Lending, B Marshall Journal of strategic marketing 29 (1), 24-46, 2021 | 6 | 2021 |
| How researchers respond to replication requests revisited AM Abernethy, AL Keel Journal of advertising 45 (1), 13-18, 2016 | 4 | 2016 |
| Increasing small nonprofits’ influence through strategic storytelling AL Keel, ATK Tran Business horizons 66 (3), 359-370, 2023 | 3 | 2023 |
| Towards a classification of marine wildlife crime: Marketing strategies to curtail illegal fishing, malicious acts, and waterway pollution AL Keel, M Wolf Psychology & marketing 37 (12), 1743-1754, 2020 | 2 | 2020 |
| Should all service firms follow the recessionary advertising prescription? A L. Keel, B Bourdeau Journal of Services Marketing 28 (3), 207-213, 2014 | 2 | 2014 |
| The moderating role of attitude in consumers’ service assessments B Bourdeau, M Brady, J Cronin, A Keel, C Voorhess The Marketing Management Journal 23 (2), 86-100, 2013 | 2 | 2013 |
| The Mediation Effect Of Inertia On Service Duration J Lee, H Hwang, A Tran, A Keel Journal of Applied Structural Equation Modeling 3 (1), 1-14, 2019 | 1 | 2019 |
| New thoughts on internal service quality: does the chief purchasing officer’s commitment to front-line employees’ satisfaction affect the quality perceptions of consumers? BL Bourdeau, AL Keel Innovative Marketing 9 (2), 2013 | 1 | 2013 |
| Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies: An Abstract DE Harrison, H Ajjan, L Matthews, A Keel, P Gala Academy of Marketing Science Annual Conference-World Marketing Congress, 429-430, 2021 | | 2021 |
| The effects of liking for activities on perceived spare time ATK Tran, AL Keel Journal of Consumer Marketing 38 (2), 159-167, 2021 | | 2021 |
| Structured Abstract: Using Sharp Numbers to Make a Point—The Affective Impact of Numerical Appeals in STD Prevention Among Young Adults RW Barnwell, KJ Shanahan, CD Hopkins, K Hood, A Keel Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | | 2017 |
| A “Legitimate” Look At CMO Influence: How Legitimacy Can Impact Future CMO Inquiry JR Carver, AL Keel The Chief Marketing Officer Journal 1 ((2)), 2012 | | 2012 |
| The leisure economy: How changing demographics, economics, and generational attitudes will reshape our lives and our industries AL Keel Psychology & Marketing 28 (12), 1177-1178, 2011 | | 2011 |
| Gen BuY: How Tweens, Teens, and Twenty‐Somethings Are Revolutionizing Retail AL Keel Psychology & Marketing 10 (28), 1087-1088, 2011 | | 2011 |
| REGISTERED REPORTS EDITOR C Chow, G Guido, RJ Harnish, P Aurier, BJ Babin, AA Bailey, S Benoit, ... | | |
| REGISTERED REPORTS EDITOR A Bilgihan, DR Sersland, RJ Harnish, P Aurier, BJ Babin, RP Bagozzi, ... | | |
