| Customer engagement on social media: how to enhance continuation of use R Hussein, S Hassan Online Information Review 41 (7), 1006-1028, 2017 | 76 | 2017 |
| Antecedents of global brand purchase likelihood: Exploring the mediating effect of quality, prestige and familiarity R Hussein, S Hassan Journal of International Consumer Marketing 30 (5), 288-303, 2018 | 34 | 2018 |
| The Adoption of Web Based Marketing in the Travel and Tourism Industry: An Empirical Investigation in Egypt R Hussein LAP ISBN 978-3-8433-7384-5, 2011 | 32 | 2011 |
| The adoption of technological innovations in a B2B context: an empirical study on the higher education industry in Egypt R Mohamed Samir Hussein, M Mourad Journal of Business & Industrial Marketing 29 (6), 525-545, 2014 | 31 | 2014 |
| Antecedents of level of social media use: exploring the mediating effect of usefulness, attitude and satisfaction RS Hussein, H Mohamed, A Kais Journal of Marketing Communications 28 (7), 703-724, 2022 | 24 | 2022 |
| Multichannel behaviour in the retail industry: evidence from an emerging market RS Hussein, A Kais International Journal of Logistics Research and Applications 24 (3), 242-260, 2021 | 23 | 2021 |
| Levels of Facebook use: evidence from Egypt AA Mahrous, RS Hussein International Journal of Management and Marketing Research 5 (3), 43-55, 2012 | 6 | 2012 |
| Users' engagement on Facebook: a cluster analysis RS Hussein, AA Mahrous International Journal of Business and Emerging Markets 8 (4), 426-445, 2016 | 5 | 2016 |
| Determinants of customer loyalty: evidence from the Egyptian mobile market R Hussein, A Kais, HM Shamma International Journal of Customer Relationship Marketing and Management …, 2014 | 5 | 2014 |
| Social media continuation intention: a contrarian analysis RS Hussein, SS Hassan, D Ashley Journal of Marketing Theory and Practice 29 (2), 175-188, 2021 | 4 | 2021 |
| Mobile internet use by generation z: evidence from an emerging market RS Hussein, M Attia Academy of Marketing Studies Journal 23 (4), 1-16, 2019 | 3 | 2019 |
| Evolution of Service Products on Travel Sites and the Effect of that on Traffic: A Longitudinal Study RS Husein International Journal of Marketing Studies 7 (3), 27-38, 2015 | 3 | 2015 |
| Antecedents of Technology Adoption in Learning Environments: Evidence from MENA Higher Education M Mourad, RS Hussein International Journal of Marketing Studies 10 (4), 2018 | 1 | 2018 |
| Ariika Beanbags: A Successful Egyptian Entrepreneur Capable of Regional Expansion? RS Hussein, H Mostafa Entrepreneurship in the Arab World: Ten Case Studies, 5, 2016 | | 2016 |
| Ariika Bean Bags: A Successful Brand Capable of International Expansion? R Hussein, H Mostafa Cases on Branding Strategies and Product Development: Successes and Pitfalls …, 2015 | | 2015 |
| Introducing the New Product Alwan in the Egyptian Market RS Hussein, N Helal, F Derbala, S Naguib, N Soliman, H Aburamadan, ... | | 2014 |
| Web Adoption in the Travel and Tourism Industry: An Empirical Investigation in Egypt CEWK Rania Hussein Journal of Innovation Management in Small and Meduim Enterprises 2012 (DOI …, 2012 | | 2012 |
| Ariika Bean Bags: A successful Egyptian Entrepreneur Capable of Regional Expansion? H Mostafa, RS Hussein The American University in Cairo Press, 2011 | | 2011 |
| The Adoption of Marketing Innovations in a B2B context: A Conceptual Framework CEWK Rania Hussein Journal of American Science 7 (9), 960-968, 2011 | | 2011 |
