| Effort for payment: A tale of two markets J Heyman, D Ariely Psychological science 15 (11), 787-793, 2004 | 1358 | 2004 |
| Auction fever: The effect of opponents and the quasi-endowment on product valuations JE Heyman, Y Orhun, D Ariely Journal of Interactive Marketing 18 (4), 19, 2004 | 298 | 2004 |
| Honesty is the best policy: The effects of disclosure in word-of-mouth marketing LJ Abendroth, JE Heyman Journal of Marketing Communications 19 (4), 245-257, 2013 | 74 | 2013 |
| Perceptions of fair pricing JE Heyman, BA Mellers Handbook of consumer psychology, 679-693, 2018 | 48 | 2018 |
| Peer assessment of class participation: applying peer nomination to overcome rating inflation JE Heyman, JJ Sailors Assessment & Evaluation in Higher Education 36 (5), 605-618, 2011 | 46 | 2011 |
| I was pleased a moment ago: How pleasure varies with background and foreground reference points J Heyman, B Mellers, S Tishcenko, A Schwartz Motivation and Emotion 28, 65-83, 2004 | 41 | 2004 |
| A respondent-friendly method of ranking long lists J Heyman, J Sailors International Journal of Market Research 58 (5), 693-710, 2016 | 24 | 2016 |
| We’ve shopped before: Exploring instructions as an influence on mystery shopper reporting MC Porter, JE Heyman Journal of Retailing and Consumer Services 45, 12-20, 2018 | 13 | 2018 |
| Similarity, multiple estimations, and the anchoring effect JJ Sailors, JE Heyman The Journal of general psychology 146 (2), 200-215, 2019 | 10 | 2019 |
| Competition and attachment in on-line auctions JE Heyman, Y Orhun, D Ariely ACR North American Advances, 2005 | 5 | 2005 |
| Compound anchors and their subsequent effects on judgments JJ Sailors, JE Heyman American Behavioral Scientist 55 (8), 1035-1051, 2011 | 3 | 2011 |
| Shifting Reference Points & Fleeting Pleasures JE Heyman, B Mellers, S Tishcenko, A Schwartz Advances in Consumer Research 32, 116, 2005 | 3 | 2005 |
| An Atlantic divide? European and American attitudes on genetically engineered food MW Toffel, JE Heyman Working paper.(University of California, Berkeley: Haas School of Business …, 2002 | 3 | 2002 |
| On the use of chaotic dynamical systems to generate pseudorandom bitstreams JE Heyman Monterey, California. Naval Postgraduate School, 1993 | 1 | 1993 |
| Tell the Truth: the Effects of Disclosure in Word-Of-Mouth Marketing L Abendroth, J Heyman ACR North American Advances, 2011 | | 2011 |
| Revealed confidence reverses the hard-easy effect JE Heyman University of California, Berkeley, 2005 | | 2005 |
| Shifting Reference Points &Amp; Fleeting Pleasures JE Heyman, B Mellers, S Tishcenko, A Schwartz ACR North American Advances, 2005 | | 2005 |
| The Perils of Not Knowing What We Don't Know JE Heyman ADVANCES IN CONSUMER RESEARCH 32, 243, 2005 | | 2005 |
| AD-A265 445 JE Heyman | | 1993 |
| Neural network identification of keystream generators JJ Leader, JE Heyman Naval Postgraduate School, 1993 | | 1993 |
