| The empirical link between export entry mode diversity and export performance: a contingency-and institutional-based examination JS Oliveira, NM Yazdani, JW Cadogan, IR Hodgkinson, E Tsougkou, ... Journal of Business Research, 2017 | 38 | 2017 |
| The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing JS Oliveira, K Ifie, M Sykora, E Tsougkou, V Castro, S Elayan Journal of business research 140, 49-61, 2022 | 32 | 2022 |
| Augmented reality and experience co-creation in heritage settings T Panhale, D Bryce, E Tsougkou Journal of Marketing Management 39 (5-6), 470-497, 2023 | 12 | 2023 |
| Achieving export competitive advantage: can global orientation and export product adaptation be reconciled? E Tsougkou, JW Cadogan, IR Hodgkinson, JS Oliveira, AN Abdul-Talib, ... 2019 AMA Global Marketing SIG Conference: Marketing in a Globalized World …, 2019 | 5 | 2019 |
| Global orientation and export competitive advantage: A study of Malaysian firms E Tsougkou, JW Cadogan, IR Hodgkinson, JS Oliveira, AN Abdul-Talib, ... Global Innovation Knowledge Academy, 2018 | 2 | 2018 |
| How social media platform affordances influence digital brand personality: a cross-platform comparison of user-generated content M Ghorbani, A Tonner, EL Tsougkou European Marketing Academy Conference 2023, 2023 | 1 | 2023 |
| Exploring sources and traits of the co-created digital brand personality across social media platforms: a multi-site netnography M Ghorbani, A Tonner, EL Tsougkou Academy of Marketing Conference: The Fabric of Life, 2022 | 1 | 2022 |
| Constructing and comparing digital brand personality profiles across channels: a multi-method investigation M Ghorbani, A Tonner, EL Tsougkou Global Brand Conference 2024: GBC 2024, 2024 | | 2024 |
| Factors shaping consumer views of global brand activists EL Tsougkou, M Karampela Global Brand Conference 2024, 2024 | | 2024 |
| The consumer activist as a contemplative being B Cal, K Hamilton, EL Tsougkou 12th EIASM Interpretive consumer research workshop, 2024 | | 2024 |
| The digital brand personality assemblage–a netnographic exploration across platforms M Ghorbani, A Tonner, EL Tsougkou International Netnography Conference, 2023 | | 2023 |
| Global brands and the war in Ukraine E Tsougkou, M Sykora, S Elayan, JS Oliveira, K Ifiie Global Marketing Conference, 942-942, 2023 | | 2023 |
| Contemplative consumer activism as a driver for social change B Cal, K Hamilton, EL Tsougkou 48th Academy of Marketing Science (AMS) Annual Conference 2023, 2023 | | 2023 |
| Cooperative export channel modes in times of uncertainty, a key to born global firms' survival? N Yazdani, G Pfajfar, JW Cadogan, E Lioliou, RJ Jean, IR Hodgkinson, ... Industrial Marketing Management Summit 2023, 1-46, 2023 | | 2023 |
| Drivers of consumer attitudes towards global brand activists: a mediated approach EL Tsougkou, M Karampela American Marketing Association Global Marketing SIG Conference, 2022 | | 2022 |
| Experience co-creation and AR: heritage producers perspective T Panhale, D Bryce, EL Tsougkou The Australian and New Zealand Marketing Academy Annual Conference 2021, 2021 | | 2021 |
| Product innovation strategy and competitive advantage: an empirical study of Portuguese exporters A Lisboa, G Nagy, EL Tsougkou, JW Cadogan, IR Hodgkinson, ... European Marketing Academy Conference 2021: EMAC 2021, 2021 | | 2021 |
| A multi-faceted examination of the export product adaptation—customer value creation relationship E Tsougkou, JW Cadogan, IR Hodgkinson, JS Oliveira, T Laukkanen, ... Global Marketing Conference, 1212-1212, 2018 | | 2018 |
| Does export product adaptation enable customer value creation? An examination of Finnish exporters E Tsougkou, JS Oliveira, JW Cadogan, IR Hodgkinson, T Laukkanen, ... EMAC, 2017 | | 2017 |
João S. OliveiraSenior Lecturer in International Marketing, University of Essex在 essex.ac.uk 的电子邮件经过验证
