| Brand trust as a second-order factor: An alternative measurement model F Li, R Kashyap, N Zhou, Z Yang International Journal of Market Research 50 (6), 817-839, 2008 | 246 | 2008 |
| Impacts of situational factors on buying decisions in shopping malls: an empirical study with multinational data G Zhuang, ASL Tsang, N Zhou, F Li, JAF Nicholls European journal of marketing 40 (1/2), 17-43, 2006 | 175 | 2006 |
| Dimensionality of individualism–collectivism and measurement equivalence of Triandis and Gelfand’s scale F Li, L Aksoy Journal of Business and Psychology 21, 313-329, 2007 | 174 | 2007 |
| The seven year itch? Mall shoppers across time JAF Nicholls, F Li, CJ Kranendonk, S Roslow Journal of Consumer Marketing 19 (2), 149-165, 2002 | 137 | 2002 |
| On the potential for advertising to facilitate trust in the advertised brand F Li, PW Miniard Journal of Advertising 35 (4), 101-112, 2006 | 132 | 2006 |
| Transactional or relationship marketing: Detenninants of strategic choices F Li, JAF Nicholls Journal of Marketing Management 16 (5), 449-464, 2000 | 108 | 2000 |
| How do they really help? An empirical study of the role of different information sources in building brand trust W Xingyuan, F Li, Y Wei Journal of Global Marketing 23 (3), 243-252, 2010 | 105 | 2010 |
| US‐Chilean mirrors: shoppers in two countries JAF Nicholls, F Li, T Mandokovic, S Roslow, CJ Kranendonk Journal of Consumer Marketing 17 (2), 106-119, 2000 | 98 | 2000 |
| Interlinear or inscription? A comparative study of Chinese and American mall shoppers’ behavior F Li, N Zhou, JAF Nicholls, G Zhuang, C Kranendonk Journal of Consumer Marketing 21 (1), 51-61, 2004 | 85 | 2004 |
| The facilitating influence of consumer knowledge on the effectiveness of daily value reference information F Li, PW Miniard, MJ Barone Journal of the Academy of Marketing Science 28, 425-436, 2000 | 77 | 2000 |
| Inter-american perspectives from mall shoppers: chile-united states JAF Nicholls, F Li, S Roslow, CJ Kranendonk, T Mandakovic Journal of Global Marketing 15 (1), 87-103, 2001 | 66 | 2001 |
| A comparison of shopping behavior in Xi'an and Hong Kong malls: Utilitarian versus non-utilitarian shoppers ASL Tsang, G Zhuang, F Li, N Zhou Journal of International Consumer Marketing 16 (1), 29-46, 2004 | 55 | 2004 |
| Trust: What it is and what it is not F Li, SC Betts International business & economics research journal 2 (7), 103-108, 2003 | 55 | 2003 |
| Confucian ethics, moral foundations, and shareholder value perspectives: An exploratory study X Wang, F Li, Q Sun Business Ethics: A European Review 27 (3), 260-271, 2018 | 42 | 2018 |
| Brand trust in a cross-cultural context: test for robustness of an alternative measurement model F Li, L Xu, T Li, N Zhou Journal of Product & Brand Management 24 (5), 462-471, 2015 | 37 | 2015 |
| Assessing the effect of personal cultural orientation on brand equity and revisit intention: Exploring destination branding in Latin America AR Cardona, Q Sun, F Li, D White Journal of Global Marketing 30 (5), 282-296, 2017 | 30 | 2017 |
| Moral judgment in a business setting: The role of managers’ moral foundation, ideology, and level of moral development F Li, MC Chao, NY Chen, S Zhang Asia Pacific Journal of Management 35, 121-143, 2018 | 26 | 2018 |
| Structural or cultural: An exploration into influences on consumers' shopping behavior of country specific factors versus retailing formats JAF Nicholls, F Li, CJ Kranendonk, T Mandakovic Journal of Global Marketing 16 (4), 97-115, 2003 | 23 | 2003 |
| Moral integrity and relationship commitment: An empirical examination in a cross-cultural setting F Li, S Zhang, X Yang Journal of Business Ethics 151, 785-798, 2018 | 21 | 2018 |
| Socially responsible practice and CSR orientation of Chinese managers: The role of Confucian ethics and Confucian dynamism F Li, X Wang, R Kashyap Sustainability 11 (23), 6562, 2019 | 17 | 2019 |
