| Internet of Things and Big Data as enablers for business digitalization strategies A Sestino, MI Prete, L Piper, G Guido Technovation 98, 102173, 2020 | 505 | 2020 |
| Determinants of Southern Italian households’ intention to adopt energy efficiency measures in residential buildings MI Prete, L Piper, C Rizzo, G Pino, M Capestro, A Mileti, M Pichierri, ... Journal of cleaner production 153, 83-91, 2017 | 108 | 2017 |
| The role of attitude toward chatbots and privacy concern on the relationship between attitude toward mobile advertising and behavioral intent to use chatbots LM De Cosmo, L Piper, A Di Vittorio Italian Journal of Marketing 2021, 83-102, 2021 | 59 | 2021 |
| Measuring internalized versus externalized luxury consumption motivations and consumers’ segmentation G Guido, C Amatulli, AM Peluso, C De Matteis, L Piper, G Pino Italian Journal of Marketing 2020, 25-47, 2020 | 33 | 2020 |
| Effects of blue lighting in ambient and mobile settings on the intention to buy hedonic and utilitarian products G Guido, L Piper, MI Prete, A Mileti, CM Trisolini Psychology & Marketing 34 (2), 215-226, 2017 | 32 | 2017 |
| Design of buoy station for marine pollutant detection G Griffo, L Piper, A Lay-Ekuakille, D Pellicano Measurement 47, 1024-1029, 2014 | 14 | 2014 |
| Geostatistical approach for validating contaminated soil measurements V Pelillo, L Piper, A Lay-Ekuakille, A Lanzolla, G Andria, R Morello Measurement 47, 1016-1023, 2014 | 14 | 2014 |
| A novel pseudo-stationary modeling of pollutant measurement prediction from industrial emissions L Piper, A Lay-Ekuakille, A Vergallo, V Pelillo XX IMEKO World Congress Metrology for Green Growth September, 9-14, 2012 | 12 | 2012 |
| Perceived social welfare as a driver of green products consumption: Evidences from an integrated multi-trophic aquaculture production L Piper, LM de Cosmo, A Sestino, A Giangrande, L Stabili, C Longo, ... Current Research in Environmental Sustainability 3, 100081, 2021 | 11 | 2021 |
| Exploring the perceived image of energy efficiency measures in residential buildings: evidence from Apulia, Italy C Rizzo, L Piper, MI Prete, G Pino, G Guido Journal of cleaner production 197, 349-355, 2018 | 11 | 2018 |
| The future of online marketing strategies and digital tools: new challenges and contributions to RACE framework A Sestino, MI Prete, L Piper, G Guido International Journal of Electronic Trade 1 (1), 4-27, 2023 | 10 | 2023 |
| Pictorial warning labels as deterrents of alcohol abuse L Piper, A Mileti, MI Prete, G Guido British Food Journal 123 (13), 469-489, 2021 | 9 | 2021 |
| In the name of the University: the choice to promote as a tool to influence decision-making AM D’Uggento, L Petruzzellis, L Piper, AR Gurrieri Quality & Quantity 57 (4), 3151-3164, 2023 | 8 | 2023 |
| The effects of circular format on store patronage: An Italian perspective LM De Cosmo, L Piper, R Nataraajan, L Petruzzellis Journal of Business Research 140, 430-438, 2022 | 8 | 2022 |
| Loyal or not? Determinants of heritage destination satisfaction and loyalty. A study of Lecce, Italy L Piper, MI Prete, P Palmi, G Guido Journal of Heritage Tourism 17 (5), 593-608, 2022 | 6 | 2022 |
| Gluttony as predictor of compulsive buying behaviour L Piper, A Sestino, G Guido British Food Journal 123 (4), 1345-1361, 2020 | 6 | 2020 |
| SAMPLING OPTIMIZATION FOR MONITORING CONTAMINATED SOILED V Pelillo, L Piper, A Lay-Ekuakille, G Griffo, A Lanzolla, G Andria | 6 | 2013 |
| Modelling a buoy for sea pollution monitoring using fiber optics sensors G Griffo, L Piper, A Lay-Ekuakille, D Pellicano, E De Franchis 4th Imeko TC19 Symposium, 182-186, 2013 | 5 | 2013 |
| Identity processes in marketing: Relationship between image and personality of tourist destination, destination self congruity and behavioral responses A Di Vittorio, LM De Cosmo, N Iaffaldano, L Piper MERCATI & COMPETITIVITÀ, 2019 | 4 | 2019 |
| Political Disengagement and Political Hypocrisy: A Hidden Connection? MI Prete, G Guido, P Harris, L Piper Proceedings of the Academy of Marketing Conference-The Magic in Marketing, 1-9, 2015 | 4 | 2015 |
Gianluigi GuidoProfessore Ordinario di Marketing, Università del Salento在 unisalento.it 的电子邮件经过验证
